Zoopla wheels out its hermit crabs again for another TV advertising burst

Property website Zoopla has launched a brand-new advert as part of its ongoing TV and radio campaign which first aired in April.

The new TV and radio adverts again star the hermit crabs – the world’s most prolific movers.

The adverts also support the launch of the Zoopla Move Planner, a new tool on the website designed to help home movers save time and money by offering knowledge and tools they need to make the moving process as straightforward as possible.

The new campaign will last seven weeks and the TV campaign alone is expected to reach 83.5% of all adults on average 8.3 times, reaching a total audience of 42.2m adults.

 The latest activity will see the new adverts air in some of the most popular TV slots across ITV, Channel 4, Channel 5 and Sky. There will be a focus on property shows such as Grand Designs, upmarket dramas like Victoria, and mass appeal entertainment shows like X Factor and Coronation Street.

Gareth Helm, chief marketing officer at ZPG, said: “We’ve seen some excellent results with our last burst of activity earlier this year resulting in Zoopla reaching 88% of consumers nationally who have now heard of the brand.

“Our latest multi-million pound investment in advertising will deliver even more value for our members, helping to put their brands in front of more home hunters, and help them win new business in what has traditionally been a busy period for the housing market.”

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2 Comments

  1. Chrispy

    Good timing to go up against the new OTM ads, purplebricks, House Simple, Hunters, Tepilo etc etc etc

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  2. Chrispy

    On another note, have Z not just copied this advert idea from 2015, saw this back then and thought it was brilliant.

    https://www.coloribus.com/adsarchive/directmarketing-casestudy/suumo-shell-we-move-1-video-21068455/

     

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