Zoopla is to ban the phrase ‘No DSS’ from its sites.
Agents will be barred from using it in listings by a change in terms and conditions.
Zoopla will also remove any ‘No DSS’ references in listings, and remove the ‘No DSS’ fields in its own cloud-based software products.
The move follows a move earlier this month when the Government called for an immediate change. (See link below to EYE report of March 4.)
Housing minister Heather Wheeler said she would be meeting with industry stakeholders, and bringing pressure on them for a voluntary outlawing of the practice.
Shelter has been challenging ‘No DSS’ property adverts, including ‘naming and shaming’ agents that it says veto prospective tenants if they are on benefits.
Zoopla said it will have its ban fully in place next month.
Managing director Charlie Bryant said: “We fully support the recommendations of the NLA and the RLA, which oppose blanket bans against tenants in receipt of housing-related benefits, and are pleased to be taking action which clarifies this position.
“All tenants who are looking to rent a property deserve the chance to be fully assessed for their suitability and matched to a home that suits both their and the landlord’s circumstances.
“We proactively sought the views of our largest lettings-focused agents to ensure the above measures were undertaken on a collaborative basis and received significant support in respect of our proposed additional measures.”