Zoopla was last night reviewing whether an online agent listing with it meets its membership criteria after offering some of its services for free.
MoveSelf, which launched in 2017, lets home owners create their own property listing for sale or rent for free and they can then pay for extra services such as a For Sale board for £20, photography or floor plans for £75 each and sales progression for £250 on a ‘no sale no fee’ basis.
It is a member of The Property Ombudsman.
Depending on the package, this meant a vendor could sell their home for from nothing to £560.
This makes it cheaper than Purplebricks’ charge of £899 and £1,999 for Yopa’s ‘no sale no fee’ offering.
Regardless of the services used, MoveSelf also said listings would appear on Zoopla, as well as other property websites such as The House Shop and Mouse Price.
It does not provide listings on Rightmove.
Providing a Zoopla listing would appear to risk going against the portal’s rules that restrict listings directly from owners, but MoveSelf describes itself as an agent as it reviews all listings, does know-your-customer checks and verifies properties against Land Registry records.
It currently has no listings.
Zoopla said in a statement, when asked by EYE, that it has not changed its policy on direct listings.
It said: “When MoveSelf commenced listing with us we assessed them against our criteria to confirm they provided a bespoke estate agency service, which they did.
“They don’t currently have any live listings on Zoopla and we will reassess whether they still meet our criteria as details of how they operate appear to have changed.”