Zoopla this morning released its first interim management statement since its launch on to the stock market in June.
Reporting on the period April 1 to July 31, it said it had continued to experience “strong growth”, with record levels of traffic.
It is having an average of 45.5m monthly visits, up 34% compared with the same period last year.
Mobile devices account for over half the traffic.
Zoopla also said that the number of advertisers was up by 6% over the past year to 19,535. Of these, 16,460 are UK estate agency branches, 2,637 are new homes companies, and 438 are overseas estate agents.
The number of UK agency offices is almost identical to that of Rightmove which has 16,710.
The management statement said that growth in average revenue per advertiser has been consistent with expectations, but did not say what the average spend is.
It said it is upbeat about the future, with a “continuing increase in consumer engagement”, plus planned promotional activity “and the demand that we are experiencing for our products and services by our members”.
The statement makes no mention of the wider marketplace, including the launch of Agents’ Mutual in January, and there is no mention of arch rival Rightmove.
Alex Chesterman, founder and CEO of Zoopla, said: “Following on from a successful IPO, our first interim management statement as a listed company reports record growth in audience across the group as the UK housing market recovery continues in line with the improving overall economic environment.
“We continue to provide an excellent value proposition for our customers given the leads we generate for their property listings and exposure we generate for their brands.
“Our focus remains on building our brands and business and providing the most useful property resources to consumers along with being the most effective partner for property professionals across the UK.”
Comments (5)
PeeBee – if you're relying 100% on sellers and landlords for your business to survive, where exactly do buyers and tenants figure? In my lettings business around 20% of fee income currently comes from tenants (until of course Labour shuts off that income stream if they get in next year). The sales side of course is utterly dependent on sellers' fees.
marcH – you ask "if you're relying 100% on sellers and landlords for your business to survive, where exactly do buyers and tenants figure?" The answer is nowhere – unless you can tell me what earthly use I am to them and vice versa without first having properties to sell or rent to them…
Well there you have it … around 3/4 of their business and RM's is reliant on estate agents. If I was a shareholder I would very worried next year!
Woodentop – of course, the 15.3% of non-Agent advertisers referred to in the article will be paying far more than 15.3% of the total revenue of Z. They also currently have the eye of the buyer and tenant. And, as an industry which is ONE HUNDRED PERCENT reliant on sellers and landlords for our businesses to survive, perhaps it is unwise to suggest that THEY should be worrying about 2015 – and beyond…
Ah but if agents pull out of Z & RM as predicted (I think more will follow) most of their revenue disappears as will buyers & tenants as their will be nothing for them to look at. Advertisers are ruthless and will jump ship. Web portals are totally dependent on us to stay viable. Z & RM have had it their own way for far to long, but the new kid on the block is going to rock their foundations. All have to wait and see what happens next year but if agents get their act together and wake up, they won't be paying so much in the coming years who ever they use and a shareholder will see his pot dwindle … and won't be a happy bunny?