Zoopla has made a new appointment to its executive team.
He is Richard Donnell, who has been appointed as research and insight director.
His job will be to research, analyse and release more market information and insight, aimed at helping agents.
Donnell has had 25 years’ experience in property industry data and analytics. He started his career at Savills before moving on to Hometrack. He was part of the management team that sold Hometrack to ZPG for £120m two years ago.
Donnell said of his latest appointment: “These are exciting times at Zoopla.
“The business has strong brand recognition and a track record of innovation to better inform consumers and to help agents grow their business.
“There is significant scope to better leverage Zoopla’s unique data through market leading analytics and data science to deliver additional value to our customers and to inform the market on the most important market themes for a diverse marketplace worth over £8 trillion.”
It has also been announced that Zoopla has returned to top PR company Instinctif Partners two years after the businesses parted ways.
Instinctif Partners will be working closely with Zoopla’s new chief marketing officer Gary Bramall, and in-house PR manager Tim Vooght.
Among Instinctif’s other high-profile clients are Purplebricks.