Zoopla launches new marketing campaign

Zoopla has launched a new eight-week marketing campaign to support agents during the key moving months of May and June.

The property portal reports that the campaign follows a 41% increase in Zoopla’s marketing spend for 2024, and will drive extra sessions on top of the seasonal uplift and an estimated 34% uplift in vendor leads for agents.

Zoopla estimates that its ‘Kids Party’ and ‘Nana’s Cottage’ TV adverts will be seen by an estimated 46m adults during the duration of the campaign.

The campaign will saturate popular events and cultural moments such as the Euro’s and FA Cup finals on high-impact channels including TV, VOD, YouTube and Social media channels, whilst also being visible on the Zoopla homepage and app.

The campaign will be further supported by an increased regional marketing presence in the regions of the North West and West Midlands across channels including local radio (Smooth, Capital, Heart & Greatest Hits), strategically targeted OOH and ‘Zoopla purple’ taxis which launched in March.

Additional marketing activity coming soon includes national scale brand partnerships and integrated partnership with one of the UK’s property programmes which will be launching in the summer.

Nikki Cole, director of national sales for Zoopla said: “One in two UK adults turn to Zoopla first when they’re looking for a valuation and our latest marketing campaign continues to build on this successful platform. We’re all about delivering agents prepared and educated sellers through our marketing and getting the property market moving faster as a result.”

Zoopla set to launch new marketing campaign to capitalise on Spring market momentum


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