Zoopla and Yourkeys, the sales platform for housebuilders and estate agents and part of Zoopla, has announced the launch of a new podcast series, titled ‘Plot Twists’, to explore the key industry issues faced by housebuilders.
The series brings together new homes experts from Zoopla and Yourkeys, as well as leading figures in the housebuilding industry, to discuss a wide range of topics including the hidden opportunities for housebuilders, what buyers want in 2022 – based on exclusive consumer research – and how to step up customer satisfaction in three steps. Each episode will also feature exclusive insights from Zoopla’s Research & Insight team.
The first episode of the podcast series – ‘Hidden Opportunities for Housebuilders’ – features James Holmear, group sales director at Redrow, Alex Rose, director of New Homes at Zoopla and Grainne Gilmore, head of research at Zoopla, in which they will discuss the property portal’s latest research the opportunities in an untapped market for housebuilders.
Other confirmed guests for the series include Riccardo Iannucci-Dawson, managing director of Yourkeys and Chris Jones, managing director at Space & Time, the marketing agency used by some of the UK’s largest housebuilders.
The first episode is already available here on Zoopla Advantage, alongside a free and exclusive key takeaway report with additional insights for housebuilders to share with their wider organisation.
Commenting on the launch of the series, Rose said: “With housing demand up 49% compared to the recent new year average, housebuilders are in a strong position to capitalise on heightened demand over the coming year. We’ll be discussing the opportunities this brings, and much more, during our Plot Twists podcast series and we’re keen for others from the industry to join the conversation by using the hashtag #ZooplaPlotTwists on all main social channels.”
Redrow’s Holmear added: “Zoopla’s new ‘Plot Twists’ podcast is a great way for housebuilders to discuss the key opportunities and challenges we face in 2022 and beyond. We are really excited to take part in the first episode, discussing the issues of the day with Grainne and Alex such as the end of Help to Buy, as well as what we are doing at Redrow to access the key demographic of downsizers.”
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