Zoopla has appointed a firm that will help it “elevate its customer relationship management programme”.

RAPP UK will be “working with Zoopla to evolve their data infrastructure and capabilities in order to build a robust and future-proofed CRM framework”.

Adam Knight, head of CRM at Zoopla, said: “We have rapidly identified CRM as an area of important business growth, both short and long term.

“But to unlock that growth, we needed to re-tool and evolve our mar-tech environment significantly.

“We had to find a partner that could deliver deep expertise in data and marketing science, combined with pragmatic delivery skills that could be shaped around our operational style and cadence.

“RAPP UK’s skills and approach meant it was a no-brainer for us.

“We are now on the path towards achieving a best-in-class customer experience and delivering the growth we know we’re capable of.”

Chris Freeland, CEO at RAPP UK, said: “From renters to first-time buyers, family upsizers, downsizers and beyond, Zoopla has a role to play in navigating the property market.

“Building relationships with home seekers is the first step in creating loyalty and making Zoopla synonymous with UK property, and this is a fantastic opportunity to make Zoopla’s ambitions a reality.”

* EYE is hopeless at this sort of thing and we admit there are some press releases that are beyond us. So we offered this simple alternative translation to Zoopla, asking: Does it mean that consumers will find the portal easier to use? The answer is ‘yes’.