The latest rankings from Apple’s App Store reveal that the Zoopla property search app is one of the most popular mobile apps in the UK, currently sitting as the 5th highest ranked app in the free Lifestyle app category ahead of brands like Boots, Argos and ASOS.
PrimeLocation, owned by ZPG, also sits within the top 50 apps in the UK under the same category.
The ZPG’s apps have already achieved over 5m total downloads with users awarding the Zoopla app a 4 out of 5 star rating and the PrimeLocation app receiving a 4.5 star rating.
Lawrence Hall of ZPG said: “Mobile is an essential part of any platform today and our strong market position ensures that our members receive the widest possible exposure across all devices.
“With both the Zoopla and PrimeLocation apps ranking so highly in the App Store and millions of downloads already, agents not visible on these apps are missing out on huge exposure.”
Comments (21)
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I thought, perhaps wrongly, that apps were a bit “old hat”
I used to get loads of companies trying to sell me the idea but not any more. Especially now that company websites are designed with mobile devices at their heart?
I’m surprised I didn’t spot it earlier but I see easyProperty (remember them?!) are there at number 4.
Anybody else get the email yesterday from RM that allows you to see where emails are sent form your competitors locally?
Flip the coin RM is letting YOUR COMPETITORS know where yours sellers are registered…….
I cant believe this is not a story in itself!
“Lawrence Hall of ZPG said: “…agents not visible on these apps are missing out on huge exposure.” ”
Mr Hall – do the public, the industry and yourself a huge favour and CHANGE THE BL00DY RECORD.
You, like the portal you represent so poorly, are a one-trick pony.
Time for the knackers’ yard, methinks.
Welcome back Peebee!!! I have had to play nicely with they other Boys and Girls while you have been away. Can I drop in a gentle reminder for you to speak to Jane at Agent’s Giving?
Message left – awaiting a call back from Jane, Robert.
Hopefully you can take my name out of the window on Monday! ;o)
Just for context:
The OTM app has also been above Boots, Argos and Asos at points since its launch, and has been above PL for about 75% of the time. OTM has also been in the top 50 nearly all the time only dropping to ~70 over the last week or so (PL has spent most of the time at around 90). Rightmove and Zoopla also benefit from a great deal more leisure users as they are national power brands. Someone said that doesn’t make a difference (something along the lines of if you can get people in a shop they’ll spend money) however leisure users don’t just decide to buy a £300k house and they certainly aren’t sending through serious inquiries.
Nonetheless, getting to the top 5 ahead of Righmove is quite impressive for Zoopla.
At least someone’s marketing budget is having an effect.
I did have to smile when I went through the reviews. Loads of positive ones in March and Feb but you don’t have to go back through many to start seeing comments like “useless, half the properties have now gone” “might work in the South but there is nothing in the North” and “Seems to be all sold properties, where are all the for sale ones”
It seems that Lawrence Hall from Zoopla didn’t think it was just EYE that had a birthday yesterday, it seems he thinks the rest of us were born yesterday too!
Keep the eclipse, what event we are witnessing here is the biggest corporate meltdown in the last decade!
Zoopla seem to be bigginng up many parts/facets of their business recently perhaps there planning to sell some of them off especially as most of them are now not required.
It certainly will be on the list of “top rank apps” soon! arrgghh bloody autocorrect spell function. ;-p
As so many agents are taking their property stock away from Zoopla and placing it instead on OnTheMarket, the public will be missing out if they only search on Zoopla.
You’d better start letting them know MF, one by one …start ringing
How’s the calls going, 4,999,999 to go?
Is it that arduous a task Danny: 100 offices a month x what shall we say 30 properties each…..3000 a month waving goodbye to Zoopla. Still look on the bright side you’ll have your own portal shortly.
LOL!
At least Rightmove is there to pick up the pieces eh?
Tech help required: My Samsung wont connect to iTunes. I’m off to Phones4U to get an iphone instead.
Please confirm you are joking.
oh please…… was it the phones4u or the Samsung/iTunes bit which gave it away?