Zoopla Property Group is to launch a new ‘invest’ channel.

Ahead of this, it has announced that it has invested in and agreed an exclusive long-term strategic partnership with a proptech start-up.

Bricklane.com is launching the UK’s first online Property ISA, aiming to help tenants get a toehold in the property market while saving up for a deposit on a new home.

Savings invested with Bricklane will track UK house prices and generate rental income on top, meaning savers can finally keep pace with the property market rather than seeing house growth continuously outpace their savings.

In addition to investing in Bricklane to help support its growth, ZPG will also promote the Property ISA on the Zoopla website under an exclusive partnership agreement and as part of Zoopla’s new ‘Invest’ channel due to launch later this month.

Paul Whitehead, group strategy director of ZPG, said: “Bricklane.com have come up with a great, painless way for savers to get exposure to the housing market.

“This product is especially useful for first-time buyers saving towards a deposit or home owners looking to move up the ladder who too often have seen house prices grow at a much faster rate than their savings.

“The innovative online Property ISA will allow those saving for a property to keep pace with the market. This product is perfect for our investment strategy at ZPG and our soon-to-be-launched Invest channel on Zoopla.”

Simon Heawood, CEO of Bricklane, said: “We are delighted to be partnering with and have the support of the ZPG team.

“We are looking forward to launching our product through the new Zoopla Invest channel with access to their huge audience of property-interested consumers.

“Our innovative Property ISA offers a uniquely simple investment for those seeking to participate in the property market, from £100.”