Your Move is today embarking on a major advertising and marketing campaign costing millions of pounds.
It will include prime time television advertising including, broadcasts on ITV, Channel 4, Sky and Dave, as well as national radio advertising.
A series of complementary internal road shows across the UK have already taken place to ensure that staff in local branches are fully engaged in the campaign and understand their role in its success.
Oliver Blake, managing director of Your Move, said: “Whilst we have positioned ourselves as the UK’s largest single estate agency brand, we appreciate that the market is changing and that there are still many potential customers unaware of Your Move and the wide ranging and highly competitive services we offer.
“As a result following extensive external and internal research, we have decided, with the backing of the LSL Group, to embark on this campaign which will primarily promote our strength and breadth in the residential sales market.
“It will also, in turn, bring opportunities for other key business areas including lettings, financial services and land and new homes.
“This is the first time that Your Move has engaged in a media campaign on this scale with the additional benefit being that we will be able to monitor its success and the impact of this multi-million pound investment in the months to come.”
The first TV advertisement is due to be broadcast today.
For a preview see https://www.your-move.co.uk/crowd
* Separately, online agent Yopa – Your Property Agent – is launching its first national advertising campaign this week with ads on TV and radio.
Yopa is headed by chief executive Dan Attia, with two fellow directors Andrew and Alistair Barclay.
According to Private Eye, they are the sons of wealthy Telegraph owners, Sirs David and Frederick Barclay.
Lots of branches does not equal lots of buyers
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A calculated gamble on name awareness will increase profits. We shall have to wait and see but my money is on a blip, for to keep it going you have to continually advertise this way and one of the golden rules in business is, you can only fool for so long before you are found out and the trouble with this industry, big isn’t necessarily beautiful when they carry some poor history and the coal face staff let you down, time and again.
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But what name? Your Move, Marsh and Parsons? Umpteen other brand names?. Its very difficult for them to adequately cover all of them so unless there is a rebrand round the corner it will be interesting to see how they cover it, otherwise I feel they may as well pile up the £50 notes and set light to them.
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Maybe should have looked at the advert before posting. That’ll just be Your Move then.
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I like it. Clean and simple and professional-unlike the purplebricks tosh.
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While I think YourMove’s brand has been under-invested in and looks downmarket, that is a surprisingly good advert. The point about ‘bringing your prospective buyers’ to the valuation is spot on.
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