Simon Whale and Julian O’Dell have come up with a plan to help Kerfuffle Club member agents benefit from high quality training to raise standards in all key areas of their businesses, and Property Industry Eye readers are being given the opportunity to access the first modules absolutely free of charge. Simply register here to take part .

O’Dell has more than 35 years’ estate agency experience and set up a training company back in 2002. He has provided training and consultancy support to countless businesses and his client list reads like a “Who’s Who” of estate agency.

Forced into long-term lockdown due to his wife’s ongoing battle with cancer, O’Dell is now going to provide high impact online training via Kerfuffle.

“I had had a number of opportunities and approaches during lockdown” he said. “However, I needed to feel 100% comfortable with any new alliance. Having known Simon for many years and being a fan of the Kerfuffle concept, teaming up with him was a no-brainer.”

He added: “Kerfuffle have also been a main sponsor of our annual Action Against Cancer fundraiser festival Catfest, which was another reason for wanting to work together with them.”

O’Dell has created over 60 bitesized training resources – there will ultimately be around 100 – for agents to access digitally through Kerfuffle.

Four key categories include managing teams to success, winning quality instructions on optimum terms, excellence in selling and O’Dell’s well-respected three day “Stars of Tomorrow” induction programme for new starters.

O’Dell will also be available as a resource to company owners looking for ideas and suggestions on how to run and grow their business, a role he performed as a partner of Thomas Morris for 15 years.

Simon Whale said: “Kerfuffle’s ethos is to work with the best industry suppliers to ensure our member agents are provided with the best quality products and services. We are delighted to team up with Julian and excited that our members will benefit hugely from training delivered by somebody who has truly walked the walk and has an unrivalled track record in both estate agency and training.

“Julian and I are were both in agreement that given this second lockdown period and with the furlough scheme being extended, it was more important than ever to give agents a Netflix-style training resource to be used at the agents’ own convenience to mirror the demands of the modern world.

“We’d like to offer Property Industry Eye readers the opportunity to access the first modules absolutely free of charge and they can register here to take part .”