Estate agents could usefully copy the kind of digital functionality used by Uber and Amazon, a new report has found.
New proptech firm OneDome asked 1,000 home owners across England and Wales which consumer brand offers the best digital experience.
The respondents, aged between 25 and 64 and who had either moved home in the past three years or are planning a move, were asked to choose between various brands.
They were then shown four areas of functionality and asked which, if any, they would like estate agents to offer.
The overwhelming majority (84%) plumped for Amazon and said its ‘progress tracking’ was the tool they would most like their estate agent to have.
Other Amazon-type functions that consumers thought would be desirable included a marketplace of agents and recommendations for properties that ‘you may also like’.
In second place was Uber, and nearly half of the respondents who identified the taxi service as having the best digital experience, cited real-time updates as the functionality that they would like their estate agent to have.
Babek Ismayil, founder and CEO of OneDome, said: “One of the biggest criticisms levelled at proptech companies is that they are solving problems that don’t exist.
“Our report looks at the type of technology that people are using in other areas of their lives and applying them to property. Sometimes, it is not about solving an immediate problem, but providing an enhanced experience to ensure customers use you again and recommend you to their friends.”
“It is not surprising that both of the top scoring tools are related to a customer’s visibility of their transaction.
“We live in a time when people are used to being kept informed, and the ability to log on and view the progress of their transaction in real time makes people feel at ease.”
OneDome launched its viewings booking tools last year and is shortly launching an online sales progression service.