A new property portal is set to launch in the UK in the spring, with agents being invited to sign up now.
Yellf – said to have well-heeled, although undisclosed backers – says it will be the most consumer-friendly property portal on the market.
To be launched by the Yellf Property Group, the new portal will list properties and also offer agents bespoke social media marketing packages.
These include updates on Facebook and Twitter aimed at driving traffic to the agent’s website, and branding for social media.
Detailed activity reports will be provided including demographics, mentions, retweets and more, so that the agent can see what is working.
Edwin Bouhene, head of new business for the Yellf Property Group, said: “The objective of Yellf is to fill the gaps that other property marketing portals have left open.
“We will provide estate and letting agents with an easy-to-use portal that has moved with the times.
“Uniquely, we will provide an unparalleled package of professional support for estate and letting agents that will undoubtedly help them to get ahead of competition and maximise business opportunities by capturing and keeping those valuable customers.”
He said he fully expects the “revolutionary new website” to be met with scepticism even pre-launch as it is operating in a highly competitive market.
Yellf is planning to go live in April and will be offering estate and letting agents up to six months of free listings.
It also says there will be “an aggressive marketing strategy including television”.
Packages range monthly from £159.99 standard to premium at £279.99 with price guarantees if an agent takes an annual or 18 months contract.
Bespoke digital packages are from £149 to £399, with agents getting some free listings plus digital support.
Yawn yawn….
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Well if they are going to provide support for estate agents, that is definitely a USP, as we get shafted left right and centre by Rightmove
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‘We expect scepticism’
Nice to see that some have realistic expectations…
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Where does the ‘yellow fish’ name derive from?
Always interesting to see somebody trying to break into a ‘fort knox’ market area. A good start would be to ask independent agents for ideas and suggestions to incorporate.
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Otm are still struggling 2 years on and they had good will of independent agents and even offered £50 per month contracts.
Save your money and develope something agents need / want.
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Can anyone list a list of portals, startups that PIE have covered over the past year or two that may be doing well….. I suspect that’s a big 0. Good luck to these opportunist but they will disappear into oblivion like those before them.
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The business address for Yellf is a virtual office in the City EC1 and was set up last month by the worlds most experienced property and portal man Edwin Bouhene, sole shareholder. We all look forward to working with him in the future and building his business into a world class operation…..just to prove we aren’t sceptical of course!
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Sceptic, moi ?
Launches April the 1st ?
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At least the name is inspiring too a play on Yell and Fish4 Top online and digital marketing advice from them there….
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“We are excited to be launcing a brand new UK property portal with a difference”
You had one job. Create a landing page for your exciting new venture without spelling and grammatical error. So close. You must try harder to avoid this scepticism you speak of.
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I like that his title in Companies House is ‘Business Man’….
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Someone hasn’t done their market research. Just about sums them up. Sounds like their investors have been sold a fairy tale.
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