Vendors forced to get realistic with house prices to attract bidders

The average price of property coming to market edged up by 0.2%, or £890, this month, lower than the average of 1.2% at this time of year, as new sellers heed their agents’ advice to price cautiously and tempt Spring buyers.

Rightmove, which provided the data, says that this unseasonal pricing restraint is a sign that many new sellers are taking note of the economic headwinds and the transitioning of the housing market to a slower pace and more normal activity levels, last seen in the pre-pandemic market of 2019.

Whilst it has been a rollercoaster journey so far, and there will no doubt be more twists and turns to come, the number of sales agreed is now on a par with the same period in 2019. Agreed sales volumes are now just 1% behind March 2019 with the strength of the improvement since the start of the year defying the expectations of many.

Rightmove’s Tim Bannister said: “Agents are reporting that many sellers have transitioned out of the frenzied multi-bid market mindset of recent years and understand the new need to tempt Spring buyers with a competitive price.

“The current unexpectedly stable conditions may tempt more sellers to enter the market who had been considering a move in the last few years but had been put off by its frenetic pace.

“Buyers may have struggled to find a home that suited their needs in the stock-constrained market of recent years and will now find more choice available. However, those who have now decided to make a move should not wait around too long to make an enquiry if they see the right home for sale, as not only is the number of sales agreed now back to pre-pandemic levels, but homes are also on average selling twelve days more quickly than at this time in 2019.”

One of the dips in this market rollercoaster was the fallout from the mini-Budget towards the end of September, with sales agreed initially plunging by 21% the following month as mortgage interest rates rapidly accelerated. Further highlighting the recovery, monthly sales agreed volumes are now higher than in September for the first time since the mini-Budget took place. However, sales agreed are still 18% behind last year’s exceptional market as we transition to a more normal level of sales activity.

Leading the recovery to pre-pandemic sales levels is the first-time-buyer sector (two-bedroom and fewer properties) with sales volumes in this sector now 4% higher than in March 2019. By contrast the sectors with larger homes, the second-stepper and top-of-the-ladder sectors, are still 4% and 3% behind 2019 respectively.

First-time-buyer type properties have reached a new record price of £224,963 this month, which may appear surprising given the economic headwinds that have made taking out a mortgage more expensive and saving up for a deposit even more challenging.

However, solid buyer demand in this sector which is now 11% higher than in the same period in 2019, illustrates the continued strong desire from would-be first-time buyers to own their own home. This is even more understandable given the fiercely competitive rental market, with soaring rents reaching new records and making buying compelling for those who can raise the deposit and obtain a mortgage.

Some good news for first-time buyers is that average mortgage rates have been falling over the last few weeks, with lender competition to secure business now strongest in the traditional first-time buyer loan-to-value ranges of 85% and 90%. Whether this trajectory will be affected by the latest inflation figures remains to be seen.

With more competitive rates on offer for first-time buyers, more may be encouraged to take the leap now, The average mortgage rate for a 5-year fixed, 15% deposit mortgage is currently 4.46%, with the lowest rate for this mortgage type standing at 4.19%. This has edged down from an average of 4.65% a month ago, but it is still much higher than the average rate of 2.64% at this time last year.

Bannister added: “The first-time-buyer sector typically accounts for over a third of all sales which are often the start of chains, so these positive sales agreed figures are good for the health of the whole market.

“The current multi-speed market is highlighted by sales of larger homes continuing to lag behind, with some sellers in the upper sectors likely needing to show a greater degree of pricing restraint to attract buyers in this much more price-sensitive market.

“More competition amongst lenders in the smaller deposit, higher loan-to-value ranges is positive news for those would-be first-time buyers who have saved up their deposit and can still afford to move. However, it remains a challenging environment to get onto the ladder, with new record average asking prices and higher borrowing costs to budget for than a year ago.”


Property industry reacts to Rightmove House Price Index



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  1. LVW4

    I am looking at the upper end of the market, but this applies to all.

    What we are being told is buyers are looking for a house they can move straight in to, without major refurb work. The lack of availability of small builders and  trades is a big constraint. Our builder won’t now take jobs without a large deposit because he had a whole year’s work cancelled due to mortgage spikes. The cost of materials is high, and the need to rent until work can be done [which could be 12 months or more] have added significant additional costs to an already high buy price.

  2. Howard Star

    Vendors are like cows with a nose ring, price-wise most will go where they are led by the **** valuers who has to hit his/her instruction target. You see it everyday with over priced instructions mainly with the corporate companies, re-listed after the sale falls through (if there was ever one) or gets the price reduced after 3/4 weeks when vendors are pressured in to reducing. If only they knew it was always going to happen, greedy b……………………………..

  3. northernlandlord

    In my experience it is estate agents who draw clients in with over inflated price expectations. Then once the property has been on the market with no takers that’s when they advise the vendor to drop the price to what the property was probably worth all along..


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