Two-thirds of sellers do not visit a high street agent’s office before putting their property on the market.
The statistic is almost exactly the same for landlords – only 37% visit a letting agent’s branch before instruction.
The figures are meaningful because they are drawn from the Property Academy’s tenth annual Home Moving Trends and Landlord & Tenant surveys, which have had over 15,000 responses from customers of agents across the country.
Academy founder Peter Knight said: “This doesn’t necessarily make your office redundant but it does beg the question – are you getting as much from it as you could?”
He said agents could copy an idea from Australia where, after the agent has been to someone’s home, they set up a post-appraisal meeting to discuss marketing.
The surveys, now in their tenth year, have also shown that 25% of vendors are selling for the first time, while one in four vendors reported problems with their chains.
Encouragingly, 68% of all respondents rated their estate agent as excellent or good at progressing the sale, although 15% rated them poor or very poor.
The full results will be delivered at Knight’s forthcoming new EA Masters event on September 22, where the Best Estate Agent Guide will be launched.
Standard tickets, which include the conference and black tie dinner, are £299 plus VAT, and VIP tickets are £349 plus VAT.
The EA Masters event is only available to agents with at least one branch listed in the Best Estate Agent Guide. Agents can check for inclusion before applying for tickets.
However, there is controversy over the potential costs to agents – see next story.