Trustpilot has today issued legal proceedings against company for the first time ever after finding evidence of online abuser and fake reviews.
The reviews site, which announced last week that it is stepping up enforcement against companies, including property firms who repeatedly break the rules by soliciting fake and misleading online reviews, is taking action again Global Migrate.
It is alleged that the UK-based immigration company failed to respond to repeated enforcement action to end its abuse of the platform by misleading consumers through soliciting fake reviews.
Trustpilot’s team of Fraud and Investigation analysts says that it found evidence to suggest more than 700 fabricated reviews have been submitted to Global Migrate’s Trustpilot profile page.
The business has received multiple warnings, as well as a formal cease and desist notice, for its involvement in fake reviews and ongoing misuse of the platform, including wrongly using the review reporting tool.
A public warning has also been placed on Global Migrate’s profile page on Trustpilot, alerting consumers of the business’ misbehaviour. Despite this enforcement action by Trustpilot, the business has continued to abuse the platform with evidence suggesting it is engaging in fake reviews.
Trustpilot has committed to donating the proceeds of any damages to organisations working to support and promote consumer rights.
Carolyn Jameson, Chief Trust Officer at Trustpilot, said: “Anyone trying to misuse reviews to potentially mislead consumer opinion will be held accountable. We don’t accept this behaviour and will do everything within our power to stamp out businesses who attempt to manipulate or cheat our system.
“Trustpilot exists to build trust between businesses and consumers, which is why our rules are so important. In order to protect consumers and help ensure they are able to shop with confidence, we are increasing our enforcement strategy – it is the right, and necessary, thing to do.”
Carolyn Jameson, Chief Trust Officer at Trustpilot, said… “Trustpilot exists to build trust between businesses and consumers…”
Perhaps EYE should ask Ms Jameson about Bundingo. Or any of the multitudinous other ‘test’ sites for reviews on the Trust(less)pilot site.
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It would also be interesting to see what Trustpilot has to say about the legal firm Summerfield Browne. SB sued a Trustpilot reviewer a year ago – and won (they were awarded significant damages).
Trustpilot then effectively locked SB’s listing and it remains locked to this day: https://uk.trustpilot.com/review/www.summerfieldbrowne.com
I’d love to understand Trustpilot’s reasoning.
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Human behaviour dictates that 3 out of 10 people will complain about poor customer service but only 1 in 10 will bother with the effort of reporting a positive experience. Therefore any businesses waving a 5* average rating around are abusing this system and Trustpilot are hand-in-hand with them. You only have to look at the poor average rating of major businesses on there who can’t be bothered to game the system and the 5* average of minor “disruptor” businesses.
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