Traffic on Zoopla bounced up 64% between last month and this and is expected to rise more as January progresses and with it the portal’s seasonal marketing campaign.

While the Boxing Day bounce is a familiar phenomenon, the current bounce is greater than this time last year, when it measured 56% over exactly the same timescale.

Yesterday CEO Charlie Bryant said he has high hopes for this year.

He said: “Most of the rise we are seeing will be seasonal, but some will be dynamic – a result of confidence post-election that we have some stability, regardless of who you voted for. I am really hoping that what we are seeing is not just a flash in the pan.”

He said that 2020 for Zoopla will be all about “doubling down on our investment” two years after its acquisition by US equity firm Silver Lake for £2.2bn.

The business has since seen a number of comings and goings.

Byyant said that this time last year, only one of the the nine-strong executive team apart from himself was in place: “We have made some considerable hiring investments, and this year will be all about delivering.”

Last month, the business said it will be taking on another 120 staff this year, including creating new roles, in a move welcomed by the Mayor of London.

Zoopla has also been informing agents of price rises – one told EYE that his firm will be charged £9 extra per month, which he did not consider excessive.

Bryant said that Zoopla is maintaining prices in real terms, to keep pace with inflation. He stressed that there has been a shift in Zoopla’s business outlook: “It is about knowing who our customers are, and without doubt they are agents. We must deliver for them.”