Tonight’s the night for peak home hunting: Rightmove has identified 8:48pm on Wednesday as the peak minute for viewing property listings.
And why not? There’s not a lot on TV unless you like Corrie and party political broadcasts (although you could watch them at the same time – it’s what Rightmove call a trend for dual-screening).
According to Rightmove’s data, there are more people on the portal at 8.48pm on a Wednesday than at any other minute of the week.
However while Wednesday nights are particularly busy, so are other evenings: potential buyers have apparently shifted their property browsing habits from searching Rightmove at work during lunch breaks to home in the evenings.
Rightmove browsing now peaks at between 8-9pm each day.
Miles Shipside, property expert at Rightmove, said: “A few years back the busiest time of day was lunchtime but as mobile usage increased this has changed to property lovers visiting us every evening.”
The portal says it is usually quietest in December until Boxing Day when viewing activity becomes hotter than reheated turkey.
Last Christmas, page views increased by 231% between Christmas Day and January 2, and the busiest day was Sunday December 30, Rightmove said. This year, Christmas Day is on a Wednesday – we suspect most Rightmove users will manage to stay off the portal until the following day.