Property listings have been known to use a bit of artistic licence to catch a potential buyer or renter’s eye, but now one user is turning the tables on agency jargon.
Blogger and web developer Liam Butler has developed a tool that spots and changes estate agent jargon on portals such as Rightmove and Zoopla as well as agency websites to remove the clichés and replace them with something deemed more honest.
The plugin, named *********, can be downloaded and attached to Chrome or Firefox browsers and will automatically replace phrases deemed as clichés on the page. For example, it will take words such as “stunning” and “stylish” and replace them with words like “passable” and “tacky”.
Users can also add other websites for it to translate.
A section on the ********* website asking if the tool is unfair to landlords and estate agents simply says “no” and links to another website showing tiny rental accommodation in London.
See an example below of how one listing has been altered – “brilliant” shopping facilities become “horrendous”. A “most desirable” location has been changed to “Godforsaken”.
A listing on Rightmove before the tool is used