System which predicts property listings up before they happen ‘proves the concept’ in UK

A system which claims to allow estate agents to predict new property listings before they happen says it has proved the concept with a UK agent.

It has been adapted from a service available in Australia for the UK market, and has been in trials with Spicerhaart.

The system claims to identify potential listing opportunities through property, market, and consumer data.

It also claims that because agents using the system gain more insights into potential customers, their conversion rate is five times greater than using traditional methods.

The SMARTList system is being launched in this country by CoreLogic UK, a subsidiary of CoreLogic Inc, which claims to the largest provider of property information in the world.

Steve Lamb, chief information officer at Spicerhaat which has been trialling it for 18 months, said: “It has changed our approach to the way we win new business. The data we have received has far exceeded our expectations, and we have now proceeded to roll it across all our 193 branches nationwide.

“We are looking forward to the increased business levels that we should gain as a direct result of using this data.”

Stewart McRae, sales director at Corelogic UK, said: “We are extremely pleased with the results of our proof-of-concept work with Spicerhaart.

“The decision to list a property for sale is the start of a journey that can take up to 12 months.

“Using traditional techniques, estate agents typically only become aware of this intention further down the line.

“Spicerhaart have already seen the benefits of our system through our extensive work with them.”

CoreLogic UK says it has a number of estate agency products that it is launching into the UK market.

The firm has recently re-branded to CoreLogic UK from eTech Solutions, a UK software firm which was acquired by the global company two years ago.

eTech managing director Jim Driver said: “The rebrand affirms our positioning within the UK property services industry and also connects us seamlessly with the global business.”

 

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