Spicerhaart has undertaken a major investment into its estate agency boards in order to stand out in what it describes as a ‘a saturated property market’.
The new For Sale, Sold, To Let and Let signs have been unveiled by haart, butters john bee, Haybrook and Darlows and are now hitting the streets across the UK.
Spicerhaart group managing director Antony Lark said: “We’ve always been renowned for having striking designs as we recognise how important it is to keep refreshing our marketing materials every few years in order to attract attention and make our mark in a very crowded market place.”
Their traditional hangman-style boards have been replaced by slim flagpole style boards in the brands’ vignette-style colourways, with clear lettering denoting a property’s status.
“The design takes us back to the early days of Spicerhaart when we had slim flagpole-style boards,” said Lark, “but many agencies copied us when we went to our square-shaped hangman-style so we have gone back to our roots. Our distinctive style of boards can be seen from a distance and really stand out against our competitors.”
He added: “We’ve changed our styling completely over the last year, updating our look and the messages we are trying to get out to the public as we move from ‘service and everyman’ to ‘innovator and creator’.
“We’ve had excellent feedback already, and it’s especially pleasing to see multiple Sold boards lined up in the same street helping us to become, in many areas, the market leader.”
I understood the law to restrict residential Agency boards to a total display area of 0.5 sq/m…
I’ve seen several of these over the past few weeks, and I’m pretty certain these exceed the size allowed, and thus require PP.
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Town and Country planning act- control of boards regulations came into force about the same time as PMA (1991)
Scaling the boards off the photo they are a 3:1 ratio, if they are 4ft tall x16″ wide (1220x 406) they comply if they’re any bigger they don’t
they might appear larger than they are
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I could be wrong…its happened before!
In the flesh, they certainly appear sizeable/oversized.
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scaling against a 47mm post the top edge is about 400mm the long side 1200 = 480,000 mm² (0.48m²)
If they are too big they need reworking, if they’re not congratulations to the designer for maxing the impact
Measure one, we don’t have them down here yet though I did see an advert (linkedin) for a director based in South Molton
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Measure one? I’m not prepared to dedicate that much time to anything Spicerhaart related.
I’d rather perform an appendectomy on myself…with a blunt crayon.
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The question is, tip your cap to the designer or know for certain.
realistically the readership requires a clarity on this now, someone has to measure one or get a confirmation from Mr. Smith
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They look ridiculous – I wouldn’t want that in front of my house if l was selling.
They will also have issue on a multi agency instruction – as they will not be able to do a back to back on a board to comply with the planning regs.
So back to the drawing BOARD.
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The board printers and board management companies are well aware of the regulations so these must be very slim boards.
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Height looks to be roughly three times width. So to comply it would have to be about 1200mm x 400mm. Can’t really tell from the photo but it might just be that size.
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Well, Mr and Mrs prospective vendor, there is a reason that their boards look like a meat cleaver……….
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They look a fantastic big target for yobs to punch after a night out.
Not sure they will stay up long even if pass planning.
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Good afternoon,
Kremer Signs supply all boards for the group and I can confirm that they comply fully with the Town & Country Planning act.
Robert May is correct in saying these boards are 1220 x 406mm which translates to 0.5sqm of display area.
Thankfully the planning act allows agents to opt for all sorts of different shapes & sizes, meaning we can produce a wide range of designs to help you stand out from the crowd.
Many thanks
Nick – Kremer Signs
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Good man…that answers that particular question!
…and nice plug too;)
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