A feature has appeared on the Emoov site, favourably comparing its service with that of Purplebricks.
Its introduction reads: “At Emoov, we go further to sell your home. The below table compares our service against that of our competitor.
“Purplebricks leaves most of the sales process to you and your solicitor, whereas Emoov goes much further in assisting you with these things.
“The ‘post-sale’ element to any transaction is where a good estate agent really makes a big difference to the smoothness and certainty of a sale.”
According to the checklist, Emoov adds legal details to the online platform within 24 hours, and Purplebricks does not. However, both advise and support sellers with the survey, mortgage offer and negotiation.
Emoov agrees exchange and completion dates, and prepares the memorandum of sale; Purplebricks allegedly doesn’t.
Emoov altogether lists ten tasks it carries out for its customers; of these Purplebricks apparently carries out only two.
Emoov won itself positive ‘sales progression’ coverage in a Sunday Telegraph article this weekend, as did View My Chain.
Yesterday evening View My Chain, positively mentioned in a Sunday Times article, claimed it had become a “vital tool for a third of estate agents in the UK”.
View My Chain founder Sohail Rashid said: “There are some very good hybrid online agents, and there are some that are very poor – as is the case for traditional estate agents. Among hybrid online agents we count Emoov as one of the best, while the Leaders Romans Group is one of the best traditional performers.”
Russell Quirk, CEO of Emoov, revealed his firm uses View My Chain.
He said: “At Emoov we recognise that sales progression is the most important and crucial part of the home buying and selling process. While some online agents fail to provide this aspect to home sellers, we’ve ensured it is an integral part of our internal operation.
“One of the reasons for partnering with View My Chain is to further improve the experience and outcome of this stage of the process. The data that they provide ensures that our teams are more informed, efficient and proactive in driving a transaction to completion which is ultimately what the consumer want.”