The ‘easy’ brand has now launched into conveyancing. It appears to have no links beyond the name with easyProperty.

The platform allows buyers and sellers to compare conveyancing quotes from over 200 firms, instruct a conveyance and then track the progress of their transaction.

There is also access to a helpdesk.

easyConveyance is run by founder Connor McCann, who also operates a lettings business, Omarentals, in Omagh, Northern Ireland.

McCann said: “The home buying process in the UK is outdated and problematic, with over 25% of house sales collapsing each year.”

Easy founder Sir Stelios Haji-Ioannou, who licenses the brand to a number of businesses including easyProperty, said: “It’s time for the home buying process to be brought into the 21st century.

“Easyconveyance will provide the latest technology and innovation required to deliver a more transparent and accelerated solution to the current slow and clumsy system in the UK.”