The UK housing market gathered further pace in April, with both listing activity and sales agreed climbing sharply month-on-month as buyer confidence strengthened heading into the late spring market.
According to Sprift’s latest Sales Market Intelligence Report, 216,629 new homes were listed across Great Britain during April 2026 – a 6.1% increase on March – while sales agreed rose even faster, climbing 10% to 112,825 transactions.
The uplift pushed the national conversion rate – the proportion of new listings moving to sold subject to contract – to 52.1%, up 1.9% month-on-month, highlighting improving market liquidity despite ongoing affordability pressures and higher borrowing costs.
The April figures point to a market where buyer demand is currently absorbing stock faster than it is being replenished in many regions.
While listing activity continued to increase in line with typical seasonal patterns, the stronger rise in agreed sales suggests buyers remain active and willing to transact where pricing aligns with market conditions.
However, pricing realism continues to play a significant role in securing deals.
Sprift’s data shows that 35.8% of listings underwent a price reduction before achieving a sale, with the average reduction amounting to 8.8% of the original asking price.
The figures reinforce the growing importance of accurate pricing strategies for agents operating in a market where affordability constraints remain a key consideration for buyers.
Regionally, Scotland once again recorded the strongest sales conversion rate in Great Britain at 70.6%, substantially outperforming every English region and Wales.
By contrast, London posted the weakest conversion rate at just 35.6%, underlining the continued challenges facing the capital’s housing market.
Higher average property values, stretched affordability ratios and more cautious buyer sentiment continue to weigh on transaction levels across London, even as activity improves nationally.
The disparity between Scotland and London also reflects differing local market dynamics, with Scottish markets benefiting from comparatively stronger affordability and continued demand for family housing.
Analysis by property type revealed that three-bedroom semi-detached homes remained the dominant product in terms of listing and sales volumes, reflecting continued demand from mainstream family buyers.
However, it was the two-bedroom bungalow sector that delivered the strongest conversion performance, achieving a 70.8% conversion rate.
The data indicates sustained demand for downsizer-friendly housing, particularly among older owner-occupiers seeking more manageable homes amid ongoing demographic shifts.
Industry observers are likely to interpret the strength of bungalow demand as further evidence of the structural undersupply of suitable later-life housing stock across Britain.
Alongside residential sales data, Sprift’s report also highlighted a significant slowdown in planning activity during April.
Planning applications fell by 31.1% compared to March levels, although approval rates for decided applications remained resilient at 82.6%.
The decline in application volumes may partly reflect seasonal fluctuations following stronger activity earlier in the year, but it will nevertheless raise fresh concerns around the future housing delivery pipeline.
With policymakers continuing to focus on boosting housing supply, the sustained strength of approval rates offers some reassurance for developers, although reduced application volumes could create downstream supply pressures if the trend persists.
Market Outlook
The April data suggests Britain’s housing market entered the second quarter of 2026 with improving momentum, supported by rising buyer activity and relatively healthy conversion levels.
However, the continued prevalence of price reductions demonstrates that sellers and agents must remain realistic in their pricing expectations to maintain transaction flow.
Regional disparities also remain pronounced, with markets such as Scotland continuing to significantly outperform London on transactional efficiency.
For agents, developers and lenders, the latest figures point to a market that is active and improving – but still highly sensitive to affordability, pricing discipline and local supply-demand dynamics.
Matt Gilpin, founder and CEO of Sprift, said: “April’s market held firm against wider economic uncertainty. Sales agreed outpaced new listings, lifting conversion to 52.1% and reversing March’s softening. Regional variation remains significant, with Scotland converting at 70.6% compared with London at 35.6%, reinforcing that pricing alignment remains the defining factor behind market performance.
“Our data indicates that agents staying close to local market conditions, using real property-level insight and pricing with precision, are converting faster and building momentum. Others continue to see stock sit and reductions rise.”

