Rightmove joins £10m investment in Coadjute

The Coadjute executive team. L-R: Dominique Summers, Marketing Director. John Reynolds, Chief Operating Officer. Adam Laws, Sales Director. Dan Salmons, Chief Executive Officer. David Bradford, Finance Director. Sanj Bulsara, Chief Product Officer.

Rightmove has joined with  Lloyds Banking Group, Nationwide and NatWest, in making a £10m strategic investment in Coadjute, the London-based property technology business.

Coadjute brings estate agents, conveyancers, mortgage lenders, buyers and sellers together onto a single network where information, from deeds, to digital identity, to financial transactions, can all be exchanged quickly and securely regardless of the system the party involved uses.

Lloyds Banking Group, as lead investment partner, has contributed £3 million as part of the latest funding round – which brings the cumulative investment in Coadjute to £23 million since being founded in 2018.

Whilst publicising that Lloyds is putting in £3m, Coadjute declined EYE’s request for details of the contributions by the other parties, including Rightmove, to the £10m total.

So we asked Rightmove how much they have put in and they also declined to give further details.

Coadjute’s most recent accounts at Companies House (for the year ended 31st March 2023) showed net assets of £1,474,719  down from £4,331,256 the previous year.

Coadjute says the new funding will be used to power a national roll-out and expand the scope of the network to include mortgage brokers and lenders.

Dan Salmons, CEO of Coadjute, said: “We’re delighted that the Coadjute network is now being backed by the biggest players in the UK property market, enabling us to further expand our offering and roll out to more home movers and the professionals that serve them. Together with the estate agents, conveyancers and brokers joining the network, we hope to transform the experience of moving home in the UK, making it quicker, easier and safer for everyone in the future”

Esther Dijkstra, Managing Director of Intermediaries, Lloyds Banking Group said: “As the UK’s largest mortgage lender we know buying a home is incredibly rewarding, but it can also be stressful and complicated, particularly if it’s the first time you’ve bought a home. To play our part in making things as easy as possible for home buyers, we’ve invested £3 million in Coadjute, who are transforming the house buying process by developing technology which brings everyone involved together securely, so homes can change hands smoothly and quickly and people can start enjoying their new home as soon as possible.”

Henry Jordan, Nationwide’s Director of Home, said: “Buying a home is one of the most complex and stressful things that people will do in their lifetime. The homebuying process needs streamlining into a single, integrated journey for the benefit of consumers and industry participants alike. We’re investing in Coadjute because we believe its technology has the potential to achieve this and be a game changer for the property industry.”

Miguel Sard, Managing Director, One Bank Mortgages at NatWest said: “As a key supporter of the UK housing market, we’re pleased to be supporting Coadjute and delivering clear, practical benefits for homebuyers by making buying and selling homes easier for all parties. We’re continuing to look at innovative ways that we can make it faster and more straightforward for people to own a home.”

Johan Svanstrom, CEO at Rightmove, said: “We see huge potential to digitise and improve the experience of moving home for consumers. We believe Coadjute’s secure and data-driven technology solution can meaningfully remove some of the friction and frustration that lengthy property transactions bring. For Rightmove this is also an investment into the potential of a more efficient industry, and to support our agent customers’ further business success. We look forward to working with Coadjute and partners on an exciting and digitally driven home moving process.”


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  1. jasonc

    Must have snuck into IKEA pretty early to get that photo before the crowds showed up.

  2. Hit Man

    And what’s that going to cost agents on top of their annual fee increase?

  3. Robert_May

    Rightmove’s leap into investing in Coadjute might look like a forward-thinking stride towards bettering agency transactions. Yet, it begs the question: is there a Trojan horse lurking within this partnership? At first glance, this collaboration aims to revolutionize and simplify the process for all, from agents to homebuyers and sellers. However, could this also be a clever move by Rightmove to cement its stronghold over the marketplace? By getting closely involved with Coadjute, Rightmove might gain significant sway over the technological infrastructure of property dealings, potentially making it tougher for any rivals or newcomers to get a foothold. It prompts a deeper look into how this could skew the playing field against smaller agencies and if the long-term benefits will genuinely reach every corner of the industry.

  4. aSalesAgent

    Despite whatever assurances we get from Coadjute, now Rightmove is involved you can expect agents will be squeezed with ever increasing annual fees. No thanks. I’d rather look to their competitors and pray other agents do the same so we don’t see further monopolisation by RM.

  5. Neil Robinson

    I don’t share the concern about Rightmove being involved, to be honest. Rightmove will keep putting their fees up anyway, with or without Coadjute investment. Their shareholders demand it, and as the old saying goes, “if we’re daft enough to pay it, they’re daft enough to charge it”

    Instead, I’d look at the involvement of the three financial institutions’. You would hope that this will give them further encouragement to engage in the info sharing environment that Coadjute are trying to create amongst agents, lenders and conveyancers, which ought to be a good thing.


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