Rightmove has launched a survey, asking its customers to tell it what they think about it and probing their thoughts about other portals.
The emailed survey asks about usage of Rightmove, OnTheMarket and Zoopla.
It includes a ‘slider’ which can be moved to show how respondents feel about Rightmove, and asks users why they feel that way about the portal.
Similar sliders ask about Zoopla and OTM.
Respondents are asked to rate Rightmove on a number of points, for example its ability to help agents achieve their business objectives; its pricing structure; its leads; whether it is value for money; and customer support.
Respondents are asked to rate the other two portals’ services and pricing in the same way.
It also asks about account management support by all three portals; and how confident agents are about both the growth of the UK economy, and the property market over the next year.
It is not known whether Rightmove will be sharing the results of the survey, which is being undertaken in conjunction with Cog Research.
One agent who received the survey said: “It’s tin hat time for Rightmove.”