Rightmove and Zoopla ban on private listings ‘puts tenants at risk of fraud’, accusation

The reluctance of property portals to feature private listings is putting tenants at risk of fraud, The House Shop claims.

The property listings site, which has a mix of private and agent listings, warns that with no private landlords listing on the big portals such as Rightmove and Zoopla, tenants are often forced into searching classified ad sites and social media groups, which have become notorious for their abundance of fake listings and potential scams.

Potential fraudulent activities include fake landlords claiming to own properties and stealing deposits.

The House Shop – which said most its listings are from agents, with 15-20% coming from private stock – is calling on Rightmove and Zoopla to meet the demands of modern renters, after analysis among more than 2,000 adults by the website found 34% want to see properties direct from private landlords featured on portals.

Nick Marr, co-founder of The House Shop, said: “Modern renters want to see all their options in one place. Until recently, there has been a pretty clear divide between the private and professional property markets in the UK – with agent-only portals showcasing just traditional estate agents, and classified ad sites or DIY listing platforms hosting purely private property ads.

“We are the only platform to offer tenants an ‘Amazon-style’ marketplace, and now we’re seeing tens of thousands of renters searching The House Shop each day.

“It’s clear that the traditional old-school way of finding a new home is not what modern tenants want.

“Research we conducted last year showed that the majority of UK tenants actually prefer to deal directly with the landlord, but they still want to see listings from traditional letting agents to ensure they find the best possible property.”


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  1. ArthurHouse02

    Well R & Z obviously feel your business model isnt suitable for the way they want to go about doing things. They have always been clear that private listings wont be accepted, so suck it up buttercup

  2. Stevie

    Im not sure what this article is saying but it seems to say I’m doing so well that I want to lose some of the business to the big portals and their clientele, I think everybody, including the rental/tenant public know they can look at rm and z and find plenty of straight and safe rentals available and can avoid these dark avenues he mentions!!

  3. Typhoon

    If you’re talking safety, leaving any crook or rapist to make unvetted, direct contact with landlords (or their tenants for viewings)is most certainly not the way to go

  4. Beano200062

    This research you conducted last year that shows the majority of tenants want to deal direct with the landlord, do you have a link to the data?

    Most tenants want; a nice house, low entry costs and fair/low as possible rent.

    They want their landlord or letting agent to be decent.

    When the tenant fee ban comes in those that want to deal with landlords rather than agents will suddenly like agents again.

    The exception? ; the ‘rogue tenants’; those that avoid agents to avoid scrutiny.

  5. gk1uk2001

    These people really do talk out of their back ends! So a site that offers a good degree of protection to tenants from rogue landlords, scams and fake listings is a bad thing, but they should be encouraged to allow the potential for these types of thing on their site? What planet is he living on?


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