‘Red hot rental market’ shows no signs of cooling down

September saw the highest average rental costs ever recorded by the Goodlord Rental Index.

With the previous record of £1,238 hit in July 2022, September’s prices took this to new heights. The average cost of rent for a property in England over the last month was £1,249. This is an increase of 1.8% compared to last month, and means average rents are now 13.17% higher year on year.

The majority of regions across England saw an increase in the cost of rent, but a significant surge was recorded in London. Average costs for Londoners tipped over the £2,000 mark for the first time ever. The cost of renting a property in the capital now sits at £2,055 – a 6.7% jump up from August’s averages.

The only regions to record a dip in costs were the North East where, following several months of higher than expected rental growth, September saw rental costs decrease by 6.7%, taking average prices down to £890.

August 2022

September 2022

Month on month % change Previous Month

East Midlands

£1,019

£1,010

-0.88%

Greater London

£1,924

£2,055

6.77%

North East

£954

£890

-6.69%

North West

£982

£989

0.74%

South East

£1,385

£1,420

2.51%

South West

£1,402

£1,422

1.40%

West Midlands

£925

£962

3.98%

England

£1,227.54

£1,249.81

1.81%

With demand staying strong across the country, voids remain low. However, no records were broken during September, with voids actually increasing slightly from 14 days in August to 15 days in September.

By comparison, in September 2021, voids were 17 days.

London saw a drop in voids – down from 11 days to just 9. Whereas the South West saw a slower pace, with properties taking 17 days to change hands, up from 14 last month.

August 2022

September 2022

Month on Month % change

East Midlands

16

17

6.3%

Greater London

11

9

-18.2%

North East

11

9

-18.2%

North West

17

18

5.9%

South East

12

13

8.3%

South West

14

17

21.4%

West Midlands

20

23

15.0%

England average

14

15

7.1%

Tom Mundy, COO of Goodlord, commented: “This has been another record-breaking month for the market. Whilst we always expect August and September to be busy, we’re seen rents break records for the second time in one summer and London has tipped over the £2,000 average threshold. These are truly significant benchmarks and demonstrate a red hot rental market.

“What happens when this reality meets what’s on track to be a difficult winter for many remains to be seen, but agents and landlords must be prepared for demand to stay high, even as individual circumstances start to shift.”

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One Comment

  1. MrManyUnits

    Traditionally September is a busy month Students returning etc. I’m in the South East and not really seeing too much growth-I can see lots of defaults happening so just make certain a home owning guarantor is in your referencing package !

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