Redrow has announced the launch of its new branding, alongside its rebranded and paperless sales centres, which have been transformed into customer experience suites.

The new logo will be initially rolled out across digital channels and will be incorporated into the new-format physical sites in the coming months, three of which have already launched in Redrow’s South Wales and East Midlands divisions.

The new customer experience suites aims to transform interaction with customers, right from their first visit to the site, all the way through to post-completion.

Key features of the new suites include digital welcome banners, which can personalise messaging for individual customers depending on appointment type, and digital screens throughout, all of which can be updated remotely to ensure consistent messaging across all outlets. There will also be interactive site plans and iPads, where customers can view choices and upgrades, and even complete their reservation online.

Redrow’s new digital-first approach will also allow the customer journey to become completely paperless, designed to strengthen the housebuilder’s sustainability credentials.

Matt Grayson, group customer and marketing director, commented: “This is the biggest change to Redrow’s brand and sales outlets in over 40 years and it comes at a time when, in the wake of the pandemic, our larger family homes and open places are more desirable than ever before. Although a lot has changed, everything is rooted in our Arts & Crafts heritage, ‘a better way to live’ philosophy and 5-star customer service.

“We are also proud to be leading the way in the industry by providing customers with a seamless combination of digital and in-person experiences. Customers want the convenience of online options, but we know that high-quality experiences outside the home are also incredibly valuable. After a year spent largely avoiding social contact, visiting exciting ‘destinations’ which sell a lifestyle, rather than just a product or service, will be highly appealing, whether that is for dining, fashion or in our case high-quality new homes.

“Through innovation and quality digital assets, we can better showcase the lifestyle benefits of our homes focused on placemaking, community, and sustainability, which will help bring our development vision to life, and a sense of belonging to buyers.”