Reapit and iamproperty have entered into a strategic partnership to support estate agents providing online auction services.

With the integration, agents can automatically link properties and clients and share viewing information. Property and consumer details will be pulled through from Reapit, allowing auction stock to be referred to iamproperty’s auction solution, iamsold, without the need to duplicate data across systems.

With viewing information shared between the two platforms automatically for all connected transactions, agents are able to automatically sync viewing appointments, status and viewer feedback.

Jamie Cooke, co-founder of iamproperty, said: “As part of our ‘your ecosystem your way’ strategy, this partnership enables agents to use the tools that are right for them, whilst minimising the need for duplicate data entry across different systems.

“In today’s property market, being able to offer auctions alongside traditional sales is key for agencies across the country,” explained Dr Neil Cobbold, commercial director, Reapit. “Our strategic partnership with iamproperty gives thousands of agents direct access to the UK’s largest auction service, helping them tailor their sales offering to meet the needs of their customers through our seamless integration.”