The private rented market is set to grow and change rapidly, as more players step into the build-to-rent market.

A new ‘Generation Rent’ report from rating agency Standard & Poor’s comes as the Chancellor has made plain that he intends to keep small private buy-to-let landlords in his sights, while encouraging institutional investment.

The Standard & Poor’s report says that big players already include Venn, M3 Capital Partners, Prudential Financial, M&G, and Legal & General, while some £10bn is already available in funding.

The report believes that the private rented sector will grow a further 40% over the next ten years, adding: “We believe this will increase scope for institutional investments in the PRS, which up to now is still dominated by buy-to-let, made up largely of private individual landlords.”

In London alone, says the report, there are 16,000 purpose-built private rental homes either at the planning or construction stage.

The report does not mention the implications for letting agents.