Purplebricks is launching its biggest-ever marketing campaign today as the “official estate agent of Team GB” at this year’s Tokyo Olympics.
Purplebricks says it is using the campaign to drive home “its ambition to be the nation’s favourite estate agent”.
The campaign, which includes TV, digital and social media advertising and will last months, features Olympic medallists Laura Kenny, Bianca Walkden, Dan Goodfellow and Moe Sbihi.
The campaign – the cost of which has not been revealed – is promised to be both irreverent and funny.
Accepting that the last thing any elite athlete needs in their training camp is an estate agent, it features ‘Alice’, a Purplebricks estate agent who tries to draw parallels between the tireless work of a Purplebricks agent to sell a house and those of Team GB’s finest athletes to bring home medals this summer.
The campaign launches with two 30-second TV adverts today, featuring four-times gold medal cyclist Kenny and triple world taekwondo champion Walkden.
Ed Hughes, chief marketing officer at Purplebricks, said: “Purplebricks is famous for its honest take on the world of estate agency with an added twist of humour. And we saw no reason to stop when it came to our sponsorship of Team GB.
“This is our biggest campaign so far and underlines the passion and commitment of our people to being the leading property experts in all corners of the nation – even if that advice can’t quite take you to the podium in Tokyo.”
Tim Ellerton, commercial director at Team GB, said: “The Purplebricks campaign really complements the ambition of what we need and what we strive to achieve in the run-up to the games – and that’s for the nation to get behind the athletes.
“For our team to know they have home support makes such a difference. The fun that Purplebricks have created in association with our athletes will undoubtedly cement that message over the coming months.”
Jon Boardman, CEO at creative agency Snap LDN, said: “Purplebricks have been brave enough to recognise that an Olympic athlete and an estate agent aren’t natural stablemates.
“By acknowledging the incongruity, we’ve been allowed to create yet more funny work, rather than the usual tenuous sponsorship work so often produced.”
Purplebricks is already turning its usual Sold boards to gold versions featuring the TEAM GB logo.
The adverts can be viewed here:
https://www.youtube.com/channel/UCXD3FPBFjPuMA4pCs-_KBJA
Comments (19)
“Purplebricks is famous for its honest take on the world of estate agency with an added twist of humour”.
British Olympic Team may regret getting into bed with PB, not exactly a shining light!
Yep that humour has a twist, anyone care to add to the list, I’ll start ….
PB have been exposed for false and manipulation of good reviews.
Its a great advert but a shame Team GB are to be associated with them. Thousands of people at home having to see them look successful when lost near on £1000…. Anyway the more money they burn the better cause their listings aint going any higher. In fact only thing I see going higher is people leaving…. and there replaced with has-beens and people with no experience which bodes well for the next few years.
I assume this contract was signed sometime ago……..
Bianca Walkden our superstar triple world champion tweeted this with a suitable response with Bricks trying to attach themsleves to her success for some reflected glory
What was priceless was Bricks retweeted it
Bianca Walkden TKD
@BiancaW_tkd
·
18m
Forget family, coaches and sparring partners
I owe all of my success to the Official Estate Agent of Team GB
(who were in no way responsible for the words in this post…)
This was never going to be popular with the readership, that is a given. However having watched them I have to admit they are going resonate with the average Joe/Jo Public and it will make the phones and inboxes, ring and fill.*
*Before the tirade of abuse I want it placed on record that this statement in no way endorses PB and is only a comment on the nature of the adverts and the nature of the average member of the public
I wonder if TEAM GB think this behaviour in Canada aligns withe the Olympian ideal
Purplebricks Canada has offered its employees paid days off in exchange for made up positive reviews on Facebook and Google.
Keep burning through that money PB as you can’t exist without it.
……Olympic PR spending.
……increasing PB Customer Fees.
…..those poor PB Employees running around like mini olympians, trying to mimic real estate agents.
It’s as Fake as a Hollywood Film Set.
Or as fake as their reviews!!!
Looks like a very promising campaign, PB leading the way.
Ha!
Alice? Alice? Who the **** is Alice?!
(You’ll have to be of a certain age to understand…’
Haha AgencyInsider – you beat me to it!
Just played that. In my brain the rest of the day guaranteed
I thought Alice had a restaurant.
(that’s even more obscure)
You can get anything you want… except your money back if we don’t find you a buyer…
😉
We see it with certain conveyancing companies – advertss where they claim they are good, when the reality is quite the opposite. #DontMisleadThePublic
Team GB must bitterly regret the day they accepted the Bricks shilling as sponsor
As they proudly prepare to venture overseas in search of success and glory their sponsor is returning back immersed in failure in Oz and USA .Bottom of the medals table
It must be painful to watch
Featuring Eddie the Eagle and Eric “the eel” Moussambani possibly.
Give
me
strength