Purplebricks is among the contenders for the title of Tech Company of the Year, with its ‘local expertise’ picked out as a USP.
Part of the Evening Standard’s annual business awards, the citation says that the online estate agent “with its cheeky advertising campaigns, aims to shake up the world of buying and selling property. House sellers pay a flat-rate fee which is about a quarter of the going rate for a conventional agent”.
It goes on: “Founded in 2014 by two brothers, who sold their midlands high-street agency, Purplebricks has flourished by building a brand that, unlike other online agencies, offers local expertise.
“With the backing of Neil Woodford’s fund, the online/offline hybrid company has been able to leapfrog the usual rounds of fundraising through venture capital and go straight to a listing on AIM. It has already entered the Australian market and has set its sights on the US.”
It is up for the prestigious award against the likes of ARM Holdings which was bought by a Japanese conglomerate for £24bn last year, Micro Focus and Prudential.
Comments (3)
Haven’t stopped laughing, probably best bed time read I’ve had for years. Praising a multi million loss making company as a success and then have the nerve to consider it worthy of an award for excellence.
Haha. Sorry is it April already?
local expertise’ picked out as a USP. errr Purplebricks has >1<500 listing reps, they are competing with about 22,500 physically local estate agency brances who have at leasst 2 staff running them and have been for as long as most people can remember. They are the agents most of today’s vendors bought their property from in the first place. Local isn’t a USP it is an exaggerated marketing claim that does not stand close scrutiny.