Purplebricks has the most SSTC properties on Rightmove

Purplebricks had the most Sold Subject to Contract (SSTC) properties on Rightmove in 2020 for third consecutive year, new figures show.

The company had 47,811 unique properties marked as SSTC in 2020 – a 5.1% market share of SSTC properties on the portal.

However, the number of properties marked as SSTC by Purplebricks last year is down from 49,166 in 2019, while its overall market share has dropped from 5.7% in 2019.

William H Brown ranked second with 12,174 and a SSTC market share of 1.3% on Rightmove, followed by Hunters (11,727), Connells (9,703), Yopa (8,590), haart (6,761), Strike (6,021), Your Move (5,764), Savills (5,526), and Winkworth (5,059).

Top 20 agents (brand):  

Agent Sales Agreed Market Share
Purplebricks 47811 5.0949%
William H. Brown 12174 1.2973%
Hunters 11727 1.2497%
Connells 9703 1.0340%
Yopa 8590 0.9154%
haart 6761 0.7205%
Strike 6021 0.6416%
Your Move 5764 0.6142%
Savills 5526 0.5889%
Winkworth 5059 0.5391%
Bairstow Eves 4717 0.5027%
Wards 4456 0.4748%
Reeds Rains 4364 0.4650%
Kinleigh Folkard & Hayward – Sales 4091 0.4359%
EweMove 3961 0.4221%
Hamptons Sales 3844 0.4096%
Newton Fallowell 3593 0.3829%
Fox & Sons 3487 0.3716%
Bridgfords 3475 0.3703%

The figures are revealed in new research covering every postcode in England, Scotland and Wales, which has been compiled from Rightmove Intel data.

The data is for every home marked SSTC last year, meaning that if a home was marked SSTC twice or more during the year, it was still only counted once.

The statistics, compiled by a researcher with access to the data and who has no connections to any PR or marketing firm, looks at almost 7,000 brands and over 13,500 branches which list on Rightmove.

On this Rightmove list of branches are ‘areas’ and in some cases ‘national’ areas which are covered by online agents.

While these areas cannot be compared with the far smaller territories covered by high street branches, it is still interesting to see the data.

Top is Purplebricks covering central England with 9,171 properties marked as SSTC last year; Purplebricks London, Yorkshire, Scotland, the North-West, Anglia and Meridian follow after this.

Strike (Yorkshire), Express Estate Agency (national), Doorsteps.co.uk (national), Purplebricks (Wales), and Yopa (North West) follow.

The researcher – who we are not identifying – has also produced from Rightmove Intel a list of the top 60 branches excluding ‘nationwide’ agents.

Top 20 (local agents):

Position Type Agent Sales Agreed
1 Local Agent Warners Solicitors – Edinburgh 1080
2 Local Agent Pinkmove – Newport 1014
3 Local Agent HoldenCopley  – Nottingham 911
4 Local Agent MOV8 Real Estate (Principal GPM Branch) – Scotland Head Office 736
5 Local Agent PCM Estate Agents – Hastings 725
6 Local Agent Smart Homes Ltd – Shirley – Sales 702
7 Local Agent BuckleyBrown – Mansfield 694
8 Local Agent Dourish & Day – Stafford 650
9 Local Agent Verity Frearson – Harrogate 650
10 Local Agent The Square Room – Fylde Coast 580
11 Local Agent McEwan Fraser Legal – Scotland 567
12 Local Agent First Choice Move – Lillyhall 557
13 Local Agent Regan & Hallworth – Wigan 557
14 Local Agent Ashtons Estate Agents – York City 552
15 Local Agent Igloo  – Hamilton 541
16 Local Agent Move Residential – Mossley Hill – Sales 540
17 Local Agent The Stow Brothers – Walthamstow 534
18 Local Agent Sutton Kersh Auction – Liverpool – Auction 533
19 Local Agent 2Roost – Sheffield 507
20 Local Agent D B Roberts & Partners – Telford 503

The researcher collected the data between 1 January and 31 December last year, including all house types and flats but not commercial properties, and merged it all on to a single Excel document.

The researcher did the same exercise in 2018, which showed that Purplebricks had 47,636 properties marked as SSTC on Rightmove.

The researcher’s data also shows 13,569 branches on Rightmove last year, down from 14,217 in 2019, and 14,262 in 2018. Average sales per branch last year were 69, compared with 60 the year before.

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14 Comments

  1. Hillofwad71

    Statistics,damn statistics

     

    Interesting to note acc,to ZPL that over 8.7% of Bricks sales inventory has been on the market 12 months or longer uncompleted

     

    That alone amounts to well over £1m in fees paid in advance for a service yet delivered

     

    In comparison  Yopa has  5,3%  of their inventory in uncompleted sales  over 12 months

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  2. IheartRE

    Not a bad result for PB considering the agents make less per hour than if they worked at McDonald’s or Burger King.

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    1. midsagent197772

      You’re not wrong there. I’ve just about had enough now. Slog my guts out for 25-30k a year, no holidays, no sick pay, no support, compliance have us running around in circles making it incredibly difficult to even get a house on the market, at the customer’s beck and call 12 hours a day 7 days a week, have to go out to even the poorest valuations. Yes you can take a day off when you want etc, but it’s just not worth it anymore. Times have changed there. As soon as things start getting back to normal, I’m off.

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  3. Barnabus

    Ahh the beauty of a kind market! let’s be honest, it hasn’t been tough to sell a house recently, The more impressive stats are from the likes of KFH & Wards  who are covering very small areas of the country in comparison to the national brands.

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  4. That70sGuy

    5% isn’t 10% Vic. Although you did save the company thousands by sacking furloughed staff during a pandemic after telling them they were securing the company’s future and jobs were safe so at least you accomplished something in 2020. Oh, and that bonus you gave yourself mid pandemic too.

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  5. Emce

    And how many completed sales have ‘accidentally’ been left on RM and would PB even know…?

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  6. EAMD172

    For comparison purposes if they only use SSTC properties then their figures won’t be accurate. For example our firm, as with many others uses ‘under offer’ only so won’t even feature. Does anyone know if UO is included?

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  7. #ImpressiveConveyancing

    As national conveyancers we just don’t see Purplebricks any more.

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  8. Dick Value

    Never mind the figures, I’m really curious about this ‘researcher’. Why the secrecy, why do they do it every year and what’s in it for them?

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  9. majortom1

    I wonder if it takes into account all of the sub brands of some of the larger agencies. How does the research differentiate this .I have to say the STRIKE results look kinda impressive ?. I am in the South so know little about this entity.

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  10. Ostrich17

    “The researcher’s data also shows 13,569 branches on Rightmove last year, down from 14,217 in 2019, and 14,262 in 2018.”  
     
    RM own published accounts show 16,347 EA branches at y/end 2019 – down from 17328 in 2018 (Accounts for 2020 s/be available by end February).
     
    It looks like RM will be taking a another big hit on the number of EA advertising in 2020 !

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  11. Woodentop

    Another respected property publication ran a story on PB last week that an independent research by TwentyCI confirmed they have only 3% of overall market share of the property industry for 2020. Have they maxed out in the property market as it appears to be 3% to 4% same level for a few years now? More interesting to note in the report was PB list 77% of properties getting to SSTC and 21% failed to progress to completion. Does this mean that around 40% listed are not sold!  
     
    Also confirmed 17,035 vendors withdrew properties with no sale, at a cost of £17m+ revenue into PB coffers.
     
    SSTC is meaningless, completions are the true figure of an agents ability. Unless you charge for failure.

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  12. Sunbeam175

    The more SSTC the better the figures look. However when you consider that PB do absolutely NOTHING to progress their sales they effectively ‘back up’ and make them look impressive. Therefore the worse you are at ‘sales progression’ the better your figures are! What would be an interesting statistic is how long do PB properties take to complete from the ‘sale agreed’ stage compared to REAL estate agents?

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