Purplebricks had the most Sold Subject to Contract (SSTC) properties on Rightmove in 2020 for third consecutive year, new figures show.
The company had 47,811 unique properties marked as SSTC in 2020 – a 5.1% market share of SSTC properties on the portal.
However, the number of properties marked as SSTC by Purplebricks last year is down from 49,166 in 2019, while its overall market share has dropped from 5.7% in 2019.
William H Brown ranked second with 12,174 and a SSTC market share of 1.3% on Rightmove, followed by Hunters (11,727), Connells (9,703), Yopa (8,590), haart (6,761), Strike (6,021), Your Move (5,764), Savills (5,526), and Winkworth (5,059).
Top 20 agents (brand):
|Agent||Sales Agreed||Market Share|
|William H. Brown||12174||1.2973%|
|Kinleigh Folkard & Hayward – Sales||4091||0.4359%|
|Fox & Sons||3487||0.3716%|
The figures are revealed in new research covering every postcode in England, Scotland and Wales, which has been compiled from Rightmove Intel data.
The data is for every home marked SSTC last year, meaning that if a home was marked SSTC twice or more during the year, it was still only counted once.
The statistics, compiled by a researcher with access to the data and who has no connections to any PR or marketing firm, looks at almost 7,000 brands and over 13,500 branches which list on Rightmove.
On this Rightmove list of branches are ‘areas’ and in some cases ‘national’ areas which are covered by online agents.
While these areas cannot be compared with the far smaller territories covered by high street branches, it is still interesting to see the data.
Top is Purplebricks covering central England with 9,171 properties marked as SSTC last year; Purplebricks London, Yorkshire, Scotland, the North-West, Anglia and Meridian follow after this.
Strike (Yorkshire), Express Estate Agency (national), Doorsteps.co.uk (national), Purplebricks (Wales), and Yopa (North West) follow.
The researcher – who we are not identifying – has also produced from Rightmove Intel a list of the top 60 branches excluding ‘nationwide’ agents.
Top 20 (local agents):
|1||Local Agent||Warners Solicitors – Edinburgh||1080|
|2||Local Agent||Pinkmove – Newport||1014|
|3||Local Agent||HoldenCopley – Nottingham||911|
|4||Local Agent||MOV8 Real Estate (Principal GPM Branch) – Scotland Head Office||736|
|5||Local Agent||PCM Estate Agents – Hastings||725|
|6||Local Agent||Smart Homes Ltd – Shirley – Sales||702|
|7||Local Agent||BuckleyBrown – Mansfield||694|
|8||Local Agent||Dourish & Day – Stafford||650|
|9||Local Agent||Verity Frearson – Harrogate||650|
|10||Local Agent||The Square Room – Fylde Coast||580|
|11||Local Agent||McEwan Fraser Legal – Scotland||567|
|12||Local Agent||First Choice Move – Lillyhall||557|
|13||Local Agent||Regan & Hallworth – Wigan||557|
|14||Local Agent||Ashtons Estate Agents – York City||552|
|15||Local Agent||Igloo – Hamilton||541|
|16||Local Agent||Move Residential – Mossley Hill – Sales||540|
|17||Local Agent||The Stow Brothers – Walthamstow||534|
|18||Local Agent||Sutton Kersh Auction – Liverpool – Auction||533|
|19||Local Agent||2Roost – Sheffield||507|
|20||Local Agent||D B Roberts & Partners – Telford||503|
The researcher collected the data between 1 January and 31 December last year, including all house types and flats but not commercial properties, and merged it all on to a single Excel document.
The researcher did the same exercise in 2018, which showed that Purplebricks had 47,636 properties marked as SSTC on Rightmove.
The researcher’s data also shows 13,569 branches on Rightmove last year, down from 14,217 in 2019, and 14,262 in 2018. Average sales per branch last year were 69, compared with 60 the year before.