Comments on stories are very welcome on EYE but please can I ask all posters to observe the usual etiquette.

This week, some posters said that they were so unhappy with the tone of some of the comments, that they no longer wished to contribute to the debates.

One said they were unhappy with the “general mud slinging” and the fact that people offering ideas “just get shouted down”.

Another said that they stopped commenting “due to the aggro when you voice a different opinion in a polite manner”.

The large majority of our posters know the rules and stick to them – and often contribute with wit and knowledge.

However, as a general plea, please can our posters watch the tone of comments. Please keep personal insults out of them. I have recently had to take down comments suggesting individuals were liars, which is clearly completely unacceptable.

Mud-slinging, name-calling and cheap jibes have no place on this forum.

It is not helpful to shoot anyone down in flames simply because you do not agree with them. New businesses also sometimes come in for the same treatment.

It is, however, helpful to give considered feedback and to make positive suggestions for taking a particular thread forward.

Please also remember that this is a business-focused site, and should reflect the professionalism of the industry. It is also read by a number of people outside the industry, including national journalists.

So, do keep your comments coming – but equally, keep them polite and keep them professional.

It is not free speech when the tone of some comments stifles it, by putting others off participating.