A large number of agents have signed up to the Say No To Rightmove site.
Last night, support stood at over 600 different businesses.
In addition, hundreds of individual franchisees and others who could not commit to showing their master company’s logo, were also demonstrating support. As of last night, some 200 logos were showing on the site with more expected today.
The platform was launched last week by Rob Sargent, CEO of The Acorn Group, to challenge Rightmove on its pricing.
Rightmove had initially offered agents deferred payment. After an outcry, Rightmove amended this to a four-month discount of 75%.
Sargent is now calling on Rightmove to offer agents a choice between this four-month discount and a tariff-free three month payment holiday.
He argues that this choice would actually be in both Rightmove’s and agents’ favours, by allowing agents with the severest cashflow problems to stay with the portal. Sargent believes that agents whose cashflow is most compromised may simply cancel their direct debits instead as they pare their costs to the bone.
Sargent is pushing Rightmove for an answer today.