OnTheMarket has announced that Kings Group, a 15-branch estate and lettings agency firm, is now listing its properties on the portal.
Founded in 1991, Kings Group has offices across north London, east London, Hertfordshire and Essex, and is still listing on Rightmove and Zoopla.
Karl Knipe, partner at Kings Group, said: “We are very happy to support OnTheMarket as the only agent-backed portal.
“The success of a third portal that is agent-backed can only be good for the industry and thereby act as a check and balance to rising portal costs.
“OnTheMarket’s proposition is a strong one. Agents have the chance to be part of this and will therefore want to make it work which will drive further competition into the marketplace.
“Some customers have already told us they are happy to see Kings Group is now listing at OTM and I think we have gained some extra instructions because of this. It’s an excellent search website.”
Ian Springett, CEO of OnTheMarket, said: “Kings Group is the latest large firm to join. It follows Arun, Chancellors and Hunters, all of which are now listing their properties on the portal.”
Other multi-branch estate agent firms to have joined OTM in recent weeks include Richard James Estate Agents in Swindon with eight offices, Charles Harding Estate Agents with five offices in Wiltshire, Andrew & Co which has five offices in Kent, and Spencers of the New Forest which also has five offices.
What a waste of money. I cannot imagine for one second that their customers have told them they are happy to see them listing on OTM – sounds like PR bull. Here’s a challenge, get all your staff today to ask every single one of your customers whether they’ve heard of On the Market or if they were looking for a property online, where would they go! Can’t believe we are still giving OTM any air time – do Rightmove and Zoopla make a press release for every new client they’ve secured or any other industry supplier???
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If you want to be shafted by other portals on price like rightmove etc then keep to the negative mindset.
If you want reduced prices on portals. You need to get signed up with OTM.
It doesn’t matter at this moment in time if the public have heard of OTM. This will change in the coming months. As the one other portal rule is now dropped.
It’s down to the agents to get all their properties on the site, so it has more inventory than any other portal.
Once that happens, remove the rightmove/Zoopla stickers from all marketing and push OTM. Don’t even mention rightmove or Zoopla on valuations.
The public only know about rightmove and Zoopla because agents were always promoting these sites when pitching at valuations. The same portals which are charging more than office rent.
Change the mindset, change the game.
Rightmove and Zoopla are struggling to keep agents on board.
Just check other comments from agents on other posts and you will see.
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Do Zoopla make a press release for every new client they’ve secured? Are you kidding, they’ve shouted from the rooftop every time someone has gone back to them.
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Do yourself and all agents a favour and support OTM or whoever provides some form of alternative to RM. otherwise get used to the situation as highlighted yesterday being; cost of being on RM is greater than your rent!!!
Soon it’ll be greater than your staff cost, more than you get paid or pay yourself and finally; more than the profit you make!
At which point guess what? You work for Rightmove.
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And once you’ve done that OTM will start increasing it’s fees to satisfy the shareholders and the merry go round starts again. Agents should have embraced OTM at the very start.
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It’s sad that we have to read such drivel “we’ve even taken on new instructions because we joined otm” But I’m afraid that’s the PR wagon rolling down the road, that said, every portal started out in this fashion and look at them now but joining otm and staying with one or both the other portals isn’t going to help the cause.
Otm could, with more stock and traffic be the portal of choice but it needs more members that wil not also be on Rm and or Z
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I believe once all the agents have moved to OTM and it has more stock than rightmove, the game will be over for rightmove.
The organic traffic will bring in more leads for OTM agents. At this point most agents will drop the most expensive portal which I believe will be rightmove or possible RM and Z.
It’s exciting times, as agents are starting to take back control by making the shift.
Estate agent owners, be brave hand in your notice and see how the rightmove machine rings you more times than they ever have.
I handed in my notice 3 weeks ago. They have offered me £525 per month for the core plus branding package for sales and lettings. Told them to shove it, as RM is going down. I have heard they have also offered £250pm for agents to stay. Can anyone else confirm this is the case?
RM have taken well over £125,000 in fees, as we had no choice.. WE DO NOW! and it’s pay back time.
Business owners, be brave and hand in your notices to rightmove.
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PPITE,
Do you have one office or more, just so I know as I am going to call Rightmove myself and give notice – (to see if I can get my fee down to start with) maybe all agents should do the same.
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Giving notice to reduce your portal fee works with another portal and if the grapevine is to be believed, is a little known method deployed by the sales reps as it is seen as chalking up a new sale in their highly scrutinised and targeted sales figures; allegedly.
Send 50% of your monthly savings to acc number 12345678 sort code 00-00-00 😉
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The one other portal rule has now been removed, and I believe in some cases you can even list for a certain period for free.
RM are continuing down the same road of crazy disproportionate price hikes.
The excuses have run out!
Its quite clear that OTM is now a complete and utter no brainer if you want to keep portal prices in check.
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The share price has tanked further today a country mile off Springett’s aspirations No investor confidence in the portal Spring has sprung and maybe its time for him to show a clean set of heels and Springett.
Fresh management required
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