OnTheMarket has confirmed this morning that its new market appraisal guides, powered by property data specialists Sprift, are now live.
The partnership, announced in May, means that Sprift now powers the OnTheMarket residential sales market appraisal guides which member agents can access for free via OTM Expert.
Each report can be customised by agents to include their logo and contact details and will contain a range of data including title plans, plot sizes, available broadband performance and mobile coverage, flood risk rating, Council Tax banding and costs, Listed status or relevant Conservation Area, Tree Preservation Orders and property EPCs, together with Unique Property Reference Number (UPRN) and Land Registry data.
OnTheMarket have also agreed an exclusive offer with Sprift that enables OnTheMarket members to upgrade to the full version of the Sprift platform for the pre-negotiated preferential rate of £50 per month for either the sales or lettings product, a saving of £25 per month, or £75 for the full joint product, a saving of £50 per month.
Jason Tebb, Chief Executive Officer of OnTheMarket, said:
“I’ve spoken to literally hundreds of agents over the past few months, having held dozens of Town Halls since the beginning of this year, as well as meeting with agency owners from across the UK.
“It’s been clear from these conversations that improving our market appraisal guides has been a priority. In partnering with Sprift, we believe that we’re able to provide a ‘best in class’ solution for our agents, and now they are live, we’ve delivered on that promise. Listings are the lifeblood of any agent, and winning instructions is always a priority but even more so now, given the historic lack of stock available.
“We believe that our new and improved market appraisal guides will prove to be a valuable tool for our agents to support them in their conversations with vendors which will give them a competitive edge as they start to build their pipelines going into the latter half of the year.”
Matt Gilpin, Chief Executive Officer of Sprift, comments:
“The Sprift-powered OnTheMarket market appraisal guides have been in test for some time, as we wanted to ensure that the integration would be as seamless as possible before it was released. We’re now very pleased to see this first phase of our partnership pushed live, as through our integration with OnTheMarket, thousands more agents will now have access to Sprift which supports our continued rapid growth.”
Jason Tebb concludes:
“Feedback from our agents who’ve beta-tested our new market appraisal guides prior to full launch has been overwhelmingly positive, which is very encouraging.
“As a business, our vision is to provide ‘best in class’ business solutions for agents, either included in their monthly fee or at a significantly reduced cost using our considerable buying power and network of industry suppliers, with our partnership with Sprift being the first part of that approach.
“However, there’s more to come, and I’m really looking forward to sharing details very soon.”
OTM to offer free market appraisal guides after agreeing new partnership
Fantastic Tool and an escape route for agents who are scared to leave Rightmove for fear of losing their appraisal guide.
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First impressions are really good. Like Hit Man has said; another reason why you can leave Rightmove and their overpriced offering.
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Seems quite useful as Hit Man says. Definitely a cut above RM offering.
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I can honestly say, having used the RM one in the past, and having now tried Sprift, I am seriously impressed!! The level of detail is great and I would fell proud to leave this behind after a valuation… Excellent stuff OTM!
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Just the same as the others, relies too much on sale history and unlikely comparisons. I have put in details of a flat purchased and totally renovated 3 years ago into 4 different instant valuations which have given me a range of values from £160,000 – £175,000. The value from Sprift at £167,500. 3 local agents have valued at between £380,000 & £415,000.
Had I been just looking online for a figure and saw the figures £160 – 175k, I would probably have just walked away, with the figures quoted by agents, I could sell and move without any worries. It depends why people use the tools, personally I think tech is a long way off being anywhere near accurate and will continue to be old-fashioned by using agents, the same way as I would not necessarily self-diagnose using an online medical site!
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