OnTheMarket said yesterday that it is to resume its radio advertising campaign.

The campaign, which ran in January, will now be continued over this month and next.

OTM claims this will deliver over 3,000 radio spots to reach 29m adults, hearing the ads for an average of 6.5 times.

Radio stations running the ads include Heart FM, Kiss FM, plus local stations.

OTM will also  be advertising at Murrayfield on March 9, during the next six nations rugby match.

Helen Whiteley, commercial director of OTM, said: “Our marketing strategy is working. It has played a key part in producing strong network effects.

“We are continuing to invest heavily to create value for our customers by generating strong growth in visits to the portal and providing increasing numbers of quality leads to our agents.”

OTM has over 12,500 branches in contract.