OnTheMarket has signed a new developer, Miller Homes, as a client.
The developer will be advertising its properties on the portal after signing a listing agreement.
Separately, a new lettings package has been unveiled for OTM agents, who can use it free for an initial three months.
The deal has been announced by lettings platform teclet – the trading name of proptech firm Glanty in which OTM is buying a 20% stake, with the option to buy the remainder.
The package consists of an inventory app, Laptur, developed by No Letting Go, plus referencing, data storage and other products.
Comments (3)
Pity estate agents haven’t enjoyed the new homes bounce .
Because rightmove cut agents out.
In the light of the virus chaos and mounting calls for portal payment holidays I have a vision of Ian Springett lying on his sun lounger, drink in hand, gazing at a Caribbean sky and thinking: ‘Getting the push when I did was the best thing that ever happened to me.’
I can understand Rightmove trying to make themselves sticky with their single most obvious vulnerability- letting agents but if OTM don’t understand the supplier loyalty agents have to the likes or Andy, Heidi and Bryn they are making the same mistake as Rightmove made.
Those 3 well liked, well respected, served the industry for years longer than any portal existed, suppliers have a power that is being vastly underestimated.
Two rules apply to being a supplier to this industry that should never be broken- you will make enemies
Don’t eat the agents’ lunch
Don’t eat a mutual supplier’s lunch, especially if they’re better at what you do and are doing nothing wrong