OnTheMarket has introduced a new filter which allows users to limit their search to properties which have an online viewing option, either a virtual 3D tour or a video tour.
OTM say that the functionality of a specific tool enabling users to search exclusively for properties with an online tour is not currently provided by other leading UK portals.
Helen Whiteley, Commercial Director of OnTheMarket, said:
“During analysis of OnTheMarket’s data, we found that users who engaged with a video were over 200% more likely to send an enquiry.
“The latest government advice encourages property-seekers to use virtual viewings wherever possible.
“In the current market, we believe these viewing tools have never been more valuable.”
Virtual tours and videos can be accessed via the navigation bar on each full property details page.
Videos can also be added at the end of the photo carousel.
Perhaps it’s because the properties that will take online viewings are the nicest looking ones? I’m not sure the answer as we currently don’t offer this. Is an online viewing an estate agent walking round the property on a video call, or just an online prerecorded video? And are they referring to online viewings or just video tours? The latter I assume.
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Its unclear.
For some time, I made videos, short and sweet marketing videos. During lockdown, I remade the videos as longer tours, which showed everything, warts n all.
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This is a good idea and exactly the sort of nimble behaviour OTM should be able to do better than ZPG or RM.
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