OnTheMarket has launched its own proprietary customer relationship management (CRM) platform for estate agents, following a successful trial period.

TecCRM, which sits within the suite of OnTheMarket Software products, is now live and available for agents to use.

Agents will find that TecCRM integrates various sales, letting, client accounting and property management systems in one platform, designed to enable users to manage prospecting, marketing and nurture journeys to secure and manage new business for sales and letting.

Property portal feeds are also facilitated with agents having full control on when and how they push their stock to the portals, including the OnTheMarket Only With Us feature.

In addition, TecCRM has an advanced GEO mapping solution enabling leads to be automatically assigned and distributed to a specific branch and individual staff members. Alongside sign board management, anti-money laundering and risk management, document creation and distribution, the platform also allows for full diary management through integrations with commonly used diary platforms including Google calendar.

Jason Tebb, CEO of OnTheMarket, commented: “The launch of our new proprietary CRM system is another step forward as our plans for OnTheMarket Software continue to be delivered. Software is one of the four strategic pillars that are central to the development of our offering and the launch of TecCRM will strengthen our proposition.

“For the first time, agents will benefit from the products of a majority agent owned portal and software-house working seamlessly between each other and TecCRM now represents a real opportunity for agents to have a greater say in how the tool evolves and adds value.”

Alan Blockley, CEO of Glanty, added: “TecCRM provides sales and letting agents with the future-proofing functionality they need to grow and develop their businesses. All of our OnTheMarket Software products and providers are seamlessly integrated into a single tech stack of the agents’ choice, creating the ultimate end to end residential agency solution that enables consumer and business functions to work within a single system.”