Online agent eMoov has taken on three more “Local Property Directors” and looks to be tweaking the shape of its business into more of a hybrid model in what may be a tacit admission that traditional agents have something to offer.
Making the announcement on Linked In, Quirk said that the recruitment represented “a new chapter in the eMoov journey”.
He said that there are now full-time, employed local experts covering London, Essex, north Yorkshire, the west midlands, Coventry, Leicester, Northampton, Devon and north Cornwall.
Quirk told EYE: “I’ve often said that the way that estate agency will look in the future is likely to be a blend of the old and the new.”
Purplebricks uses Local Property Experts who are self-employed. But Quirk said his new recruits are full-time local valuers and listers, with an average of 16 years in estate agency.
He said people with “local feet on the ground” are important to his business and underlined that they are members of staff “not self-employed contractors as used by some new entrants to the sector”.
Quirk also took another swipe at online agents: “Our online competitors seem to be relying on trying to automate everything, or simply to be hands-off and run distant listing sites. And they insist on offering just one way to pay… whether the customer sells or not.”