Online agency pioneer Hatched has rebranded itself away from being cheap to emphasise instead its service.
The old logo said Hatched was a “low cost estate agent”. Its new slogan is: “The smart way to sell your home.”
The company, which operates online but also has five offices, says it has made the move in light of “new entries to the market, offering a DIY (and sometimes even slapdash) approach to online estate agency”.
It says its new logo “aims to highlight the cutting edge approach of a 21st century estate agency, as well as the consumer benefits of using a full service, yet forward thinking, estate agent”.
Managing director Adam Day said: “We used to focus on the low-cost aspect of our offering.
“Although our pricing is just as low-cost as before, we felt our slogan detracted from the high value and quality service we offer clients. Our use of technology produces low overheads, and these savings are passed on to our customers.
“We position ourselves now as more of a ‘hybrid’ estate agency, with the honourable ethics and values of traditional estate agency whilst using smart techniques to maximising sales and always ensuring that the interests of the client come first.”
In other changes, Hatched has relaunched its lettings service, now offering rental management fees of £99 upfront and £50 per month thereafter, inclusive of VAT, and has relaunched its website.
A restructure has created a new holding company, White Space Property Group, which now sits above three businesses – Hatched, Your Mortgage Cloud and HatchedEPC.
Hatched has also announced the departure of director James Venning, who is replaced by financial adviser Chris Moody, who joins as director to oversee the newly rebranded Your Mortgage Cloud, formerly Hatched Financial Services.
Day described the changes as positive, saying they allowed Hatched “to continue as the only true, full service hybrid estate agency in the country that offers sales, lettings, EPCs, conveyancing and mortgage advice under one roof”.
Below, the old ‘low cost’ logo
and the new ‘smart’ one…