Online agency easyProperty announces plans to triple numbers of local agents

The new owner of online agent easyProperty has revealed ambitious expansion plans, aimed at tripling the number of local agents by this summer.

The news comes as Purplebricks whittles back the numbers of Territory Owners from around 108 to 40.

David Brierley, who bought easyProperty last August from the owners of Fine & Country and the Guild, said: “We aim to have 72 local partners in place within our first 12 months.

“They will have two or three territories each with individual territories consisting of around 25,000 owner-occupiers.

“We already have a strong presence in Wales, South Yorkshire, Corby, Kettering, Milton Keynes and Bedford as well as in Luton, which of course is the home of easyJet.

easyProperty, which had some 23 licensees covering 40 territories at the end of last year, has just signed Castleford Tigers Rugby League player Liam Watts, who will be running the franchise in Castleford and Pontefract.

easyProperty chief operating officer Jason Bull said: “I am convinced we can use the unique stature of the easy group and its ethos to change the way people buy and sell properties.

“And for those who work in the industry, we believe we can provide a platform for them to deliver great levels of service in a more informal, easy-to-digest format through a combination of tech and touch.

“We are looking for entrepreneurial people with ambition, drive and communication skills, who want to take on an easyProperty franchise.

“They will be able to grow their own business under the umbrella of an iconic, trusted brand and, along the way, enjoy unlimited earning potential together with a better work-life balance.”

Franchisees pay £350 per month per territory.

easyProperty now has three payment packages after licensees were previously allowed to set their own rates.

The new tariff is an upfront charge of £795, including full-service package; £395 upfront plus £895 on completion; and a no sale, no fee of 1%.

 

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11 Comments

  1. JustPlainSavage04

    In all honesty, I work in the North West, and I have never seen an easyproperty board anywhere.

    I forgot they were actually an estate agent until this article.

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  2. frostieclaret87

    Fundamental mistake in this strategy. The brand suits lower level property but at 1% this will be lower than the  other options for the cheaper property. Severely limits chances of growth for a franchisee. Secondly, the low fees will not be enough to invest in local marketing which will be essential given the relatively low national marketing spend. To even have an outside chance each territory owner will need initial financial support of a minimum £50k; that takes a long time to repay with low fees! Good luck guys!!

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  3. OnlineEA

    If you are toying with going down this self employed route go to EXP, KW, Express Estate Agency or someone similar to earn your self employed earnings.

    Home owners are proud people and do not want a bright orange board that represents cheap / budget to their nosey neighbours.

    Its probably the worst offering out there for a capable agent.

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  4. FlyingSheep54

    I can exclusively reveal that I have plans to triple turnover and quadruple profit by a week next Wednesday. I haven’t got a scooby doo how I’m gonna do it but it’s out there now so bound to happen.

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    1. Hillofwad71

      Pot and Kettle!

      Just like the message given to potential franchisees at Ewemove in the pitch

      4 already disappeared this  year so much for slowing down!

       

      “By following the detailed steps in your bespoke business plan, you’ll have a clear path to reaching your £100k target by the end of your first year.”
      In Year 2 enjoy a whopping £100k income…
       

      ” This is a ‘get rich slow’ business model – but once you get there, it’s secure and steady.”
      “Building your £1 Million Business”
      “By year 5, your franchise could be worth well over half a million pounds.”
      “How Being ‘Below Average’ Can Make You a Millionaire”
      “Sleep easily without any trace of bad debts and the peace of mind that comes with residual income”…
       

      Now resorting to awarding new franchisees right on existing franchisee  doorsteps  making  life that more difficult

      Staines-Sth Runneymede

      Strood and Rochester together

      Birkdale on  Southport

      Dunstable on Luton Central and Luton East

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      1. FlyingSheep54

        Hi Stalker

        You previously stated that Cheltenham had gone to the wall. Care to revise that?

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        1. Hillofwad71

          Hi
          Well lets put some meat on the bone  EWEMOVE CHELTENHAM & BISHOPS CLEEVE was dissolved last August and struck off  at Companies  House.
          That is on public record  for failing  to submit accounts . For a period of time  disappeared  and EWEMOVE GLOUCESTER were handling  the few  instructions in Cheltenham .
             On the 27th  November the franchisee managed to get the company restored and now treading again so good luck to him  .
           
          Any comment  to make on the other points and the fact that Ian Wilson said last years that disappearing franchisees had  whittled down to single figures when that is simply untrue ?

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  5. Property Pundit

    Game-changer.

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  6. J1

    I think you are all being very mean…….

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  7. PeeBee

    “easyProperty chief operating officer Jason Bull said:
     
    “I am convinced we can use the unique stature of the easy group and its ethos to change the way people buy and sell properties.” “
     
    That sounds to me like ‘disruption’ talk.  Blimey – next he’ll have the mad-@r$e idea to run a funeral procession through the streets of London… or Kirkwhelpington… to announce the death of proper Estate Agency.
     
    On second thoughts – no he won’t.
     
    NO-ONE would be that utterly, utterly stoopid…

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  8. brokerofexcellence

    They’ll need to increase their stock around 20 fold then…

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