The new owner of online agent easyProperty has revealed ambitious expansion plans, aimed at tripling the number of local agents by this summer.
The news comes as Purplebricks whittles back the numbers of Territory Owners from around 108 to 40.
David Brierley, who bought easyProperty last August from the owners of Fine & Country and the Guild, said: “We aim to have 72 local partners in place within our first 12 months.
“They will have two or three territories each with individual territories consisting of around 25,000 owner-occupiers.
“We already have a strong presence in Wales, South Yorkshire, Corby, Kettering, Milton Keynes and Bedford as well as in Luton, which of course is the home of easyJet.
easyProperty, which had some 23 licensees covering 40 territories at the end of last year, has just signed Castleford Tigers Rugby League player Liam Watts, who will be running the franchise in Castleford and Pontefract.
easyProperty chief operating officer Jason Bull said: “I am convinced we can use the unique stature of the easy group and its ethos to change the way people buy and sell properties.
“And for those who work in the industry, we believe we can provide a platform for them to deliver great levels of service in a more informal, easy-to-digest format through a combination of tech and touch.
“We are looking for entrepreneurial people with ambition, drive and communication skills, who want to take on an easyProperty franchise.
“They will be able to grow their own business under the umbrella of an iconic, trusted brand and, along the way, enjoy unlimited earning potential together with a better work-life balance.”
Franchisees pay £350 per month per territory.
easyProperty now has three payment packages after licensees were previously allowed to set their own rates.
The new tariff is an upfront charge of £795, including full-service package; £395 upfront plus £895 on completion; and a no sale, no fee of 1%.