nurtur.group, formerly known as Epropservices, says it will be launching a range of new initiatives in the near future after announcing the purchase of Brief Your Market on Friday.

The acquisition continues the group’s focus on technology services to the property industry, as well as accelerating its focus on helping our customers generate and nurture leads.

Jon Cooke, the firm’s CEO, says that the new initiatives will be focused on lead generation, lead nurturing and a relentless focus on ROI.

“Statistically 55% of leads received don’t make it into a CRM, a staggering figure that highlights the importance of having a process and platform in place such as Brief Your Market to ensure leads are nurtured and directed along the correct path,” he said.

With the addition of Brief Your Market, nurtur.group, will supply technology services to over 6,000 estate agency offices, according to Cooke.

He commented: “The home moving process is evolving and digital platforms are becoming ever more important in today’s market, particularly when it comes to lead generation. Agents experience the best lead-generating results over extended periods of time by building relationships and nurturing the leads they receive.

“The Brief Your Market platform will assist our customers to further enhance their lead-nurturing process, improve communication with their clients and ultimately improving the home moving journey.”

According to Cooke, nurtur.group supply a vast array of products and services for agents to use, however, an essential component that was missing was the mechanism of delivering these elements to the customer, which Brief Your Market are by far the market leader, in his opinion, thanks in part to their acquisition of Yomdel approximately 18 months ago.

Reflecting on the acquisition, Damon Bullimore, CEO of Brief Your Market, said: “We have worked in partnership with nurtur.group for over 10 years, focusing on nurturing data held with agent’s databases to deliver demonstrable ROI.  The organisation’s new focus on ensuring it nurtures leads from portals and agent’s websites, through to database mining is an exciting path, ensuring we as a group maximise all opportunities agents receive, automating journeys and bringing these into laser focus for agents so they can prosper and thrive.”

He continued: “nurtur.group is driven by passionate people who share this common view, ensuring our customers achieve powerful results by using our combined technologies. This coupled with the Accelerator Programme will ensure we are always driving the very best technology which deliveries a greater ROI.”

Toscafund partner and nurtur.group director, Matthew Siebert, added: “This latest acquisition will further enhance the group’s offering and will help to position nurtur.group as the market leader in providing the sector with PropTech products and services.”