No seasonal slowdown as estate agents report busier-than-usual activity

The latest data analysis from estate agency Chestertons, for the month of October, reveals continuously strong demand from property buyers in London.

The agency, which has 31 branches across the capital, saw a 22% increase in the number of offers being made and a 26% uplift in agreed sales compared to September. At the same time, the market remains under pressure as supply continues to nudge down with 18% fewer properties available for sale in October than the previous month.

Chestertons warns that the supply-demand imbalance will inevitably push prices further up and that many sellers are already less inclined to give ground on asking prices.

Comparing October to September, the agency saw a 5% decrease in price reductions and a 39% decrease compared to October last year.

Guy Gittins, CEO of Chestertons, said: “Generally, at this point of year, we expect buyer enquiries to tail off but we have been seeing the opposite and have witnessed record numbers. At the end of last month, the number of new buyer enquiries registering with Chestertons was 18% higher than this time last year when we already had the added urgency and incentive of the stamp duty holiday.

Guy Gittins
Guy Gittins

“We have seen demand being driven by buyers who didn’t manage to agree a deal within that timeframe and those who put their search on hold during the summer break. As buyer demand remains unsatisfied, properties are going under offer increasingly faster making for an extremely competitive market.”

Cory Askew, head of sales at Chestertons, added: “Although the Bank of England decided to keep interest rates at record low levels for the time being, it was pointed out that a slight increase can be expected. With this in mind, further house hunters will want to finalise their property search sooner rather than later this year in order to benefit from the currently more favourable rates.”

The London areas that have seen particularly high demand from buyers across Chestertons’ branches in October include Barnes, Fulham, Mayfair, Covent Garden, Camden and Westminster/Pimlico, all with double digit percentage growth of new buyer enquiries vs the same month of 2020.

“These parts of London offer a variety of unique selling points such as properties with outdoor space or excellent transport links, which have both become key criteria for buyers since the pandemic,” Askew continued.

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