NEWSFLASH: Purplebricks to launch its American dream in California

Purplebricks has announced that it will launch in California this year.

It told the London Stock Exchange this morning that it is targeting California for its US launch because of the State’s “strong housing and economic fundamentals”.

California is number one in transactions across America with total sales commissions exceeding $11.5bn.

Purplebricks said that as it builds a “strong brand presence in California, it will expand into other key US states via a controlled roll-out strategy with a plan to accelerate coverage, as required. Purplebricks has recruited Eric Eckardt, a real estate technology veteran, to serve as its US CEO and position the company for long-term success in the market”.

In preparation for its US launch, Purplebricks said it will soon begin recruiting “hundreds of highly experienced, full-time real estate agents across California who demonstrate extensive local market knowledge and a passion for customer service”.

They will be known as Local Real Estate Experts.

Purplebricks US CEO Eckardt said it would be a “compelling” career opportunity while Purplebricks founder and group CEO Michael Bruce said: “We are absolutely delighted to be moving forward at pace with plans for what will be an exciting US launch. We will be giving sellers and buyers a unique and seamless experience.

“We are looking to recruit the very best real estate agents who want to be highly successful and who want to spend their time helping and supporting customers rather than prospecting for leads.

“We will provide them with a stimulating customer centric culture and market leading support to help them build scalable, profitable businesses.”

 

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9 Comments

  1. AgentV

    Interesting timing of this announcement? A boost before revelation of the annual results perhaps?

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  2. Trevor Mealham

    Good luck. CRMLS is the biggest MLS in the USA were 85000 agents work together in the mls to achieve sellers best prices.

    So 85000 agents selling. Or the Bruce Brothers Budget Basement offering and 1-2 agents.

    In the USA agents pay for mls to collaborate.

    They dont pay for the standard portal packages. Even the main portals start from FREE.

    Im with CRMLSs CIO tomorrow in London

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  3. AgencyInsider

    I struggle to understand why a good licenced realtor would want to work for a cut price operator like PB when they can earn far more operating within the existing MLS system.

    Service levels in the U.S. are far, far higher than we generally give over here and I can’t see that being maintained if PB recruit a whole bunch of basement level LPEs – because the really good ones are already earning top dollar and are not going to jump ship to join what could well be a very short lived business.

    I also wonder how PB will operate the Broker of Record requirements.

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  4. Thomas Flowers

    Their agent’s are called Local Real Estate Experts.

    Should that be Real Local Estate Experts or ReaLEE’s for short?

     

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  5. agency negotiation limited

    Go for it. Rack up more substantial losses through over trading. Other people’s money will eventually run out.

    Wouldn’t be the first Unicorn to bite the dust.

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  6. AgentV

    Where have all the dislikes suddenly come from? Do we have ‘would be’ PIE trolls?

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    1. agency negotiation limited

      Seems like a YES. 

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  7. drakeco75

    Presumably the San Diego LREE will be covering San Francisco as well

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  8. Frown Please

    because they can’t dislike the story they will dislike the comments instead.

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