A new trade body is being formed for the short-term rental industry – those landlords and agents who operate, for example, Airbnb properties.
The Professional Host Alliance is spearheaded by Lavanda, a short-term rental platform.
The Professional Host Alliance is looking to expand globally.
It says its aim is to advocate professional standards, and enable a better experience for guests.
It is free to join and will provide members with benefits, including representing their interests, facilitating collaboration and fostering best practice.
Chairman Guy Westlake said that there is “hugely exciting potential” in the short-stay sector.